Kellogg's hopes its new plant-based meat will sizzle louder than the competition

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hiebert, Paul (author)
    Format:
    Online article
    Publication Date:
    2020-03-16
    URL:
    https://www.adweek.com/brand-marketing/kelloggs-hopes-its-new-plant-based-meat-will-sizzle-louder-than-the-competition/
    Published:
    United States: AdWeek
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D11491
    Subject Term:
    advertising, campaigns, labeling, marketing, marketing research, markets, meat, soybeans, food production, branding, packaging, plant-based food, Kellogg, and MorningStar Farms
    Notes:
    4 pages., via website

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