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Painting for the brand: spreading paint and the Certified Angus Beef Brand across America's barns

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Bechtel, Wyatt (main author)
Format:
Journal article
Publication Date:
2018-11
URL:
http://digitaledition.qwine.com/publication
Published:
Lenexa, Kansas: Drovers CattleNetwork
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, beef, campaigns, cattle, commodity promotion, livestock, meat, media effectiveness, promotion, outdoor, brands, branding, place-based communication, brand reputation
Notes:
Features a campaign, "Brand the Barn," that involves painting the Certified Angus Beef logo on barns throughout the nation.