Search

    Start Over Subject Term advertising Subject Term campaign planning Subject Term commodity promotion

    3. America's sacred cow

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Butler, Matilda (author)
    Format:
    Book chapter
    Publication Date:
    2000
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35866
    Notes:
    Pages 309-314 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.

    4. Authentic passion about Colombia

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Molleda, Juan-Carlos (author)
    Format:
    Journal article
    Publication Date:
    2009-04
    Published:
    Colombia: International Public Relations Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29034
    Journal Title:
    Frontline
    Notes:
    Reports on efforts to revamp the image of a sombrero-clad farmer named Juan Valdez who has served as a coffee ambassador to the world since 1959.

    10. Generic advertising wearout: the case of the New York City fluid milk campaign

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Forker, O. (author), Kaiser, Harry M. (author), Lenz, John E. (author), and Reberte, Carlos (author)
    Format:
    Journal article
    Publication Date:
    1996-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22307
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    21(2) : 199-209
    Notes:
    Cites evidence of wearout.