- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Forker, O. (author), Kaiser, Harry M. (author), Lenz, John E. (author), and Reberte, Carlos (author)
- Format:
- Journal article
- Publication Date:
- 1996-12
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22307
- Journal Title:
- Journal of Agricultural and Resource Economics
- Journal Title Details:
- 21(2) : 199-209
- Subject Term:
- advertising, campaign planning, campaigns, commodity promotion, communication planning, consumption, dairy, economics of information, value of information, and milk
- Notes:
- Cites evidence of wearout.
