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    1. Consumer price formation with demographic translating

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Piggott, Nicholas (author)
    Format:
    Paper
    Publication Date:
    2006-08-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27548
    Notes:
    Via AgEcon Search. Presented at the International Association of Agricultural Economicsts Conference, Gold Coast, Australia, August 12-18, 2006. 17 pages.

    2. Effects of generic advertising on perceptions and behavior: the case of catfish

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kinnucan, H. W. (author) and Venkateswaran, M. (author)
    Format:
    Journal article
    Publication Date:
    1990-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22301
    Journal Title:
    Southern Journal of Agricultural Economics
    Journal Title Details:
    22(2) : 137-151
    Notes:
    Found that an advertising campaign increased/improved consumers' awareness of farm-raised catfish (15%) , attitudes toward it (3-6%) and purchases of it (12-13%). Factual content of the ads had less impact on behavior than the mere presence of the ads.

    3. Egg advertising, dietary cholesterol concerns, and U.S. consumer demand

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaiser, Harry M. (author) and Schmit, Todd M. (author)
    Format:
    Journal article
    Publication Date:
    1998-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22303
    Journal Title:
    Agricultural and Resource Economics Review
    Journal Title Details:
    27(1) : 43-52
    Notes:
    Revealed evidence that most of the observed change in egg demand between 1987 and 1995 could be explaind b y dietary cholesterol concerns. Advertising efforts resulted in net benefits to egg producers.

    4. Identifying the effects of generic advertising on the household demand for fluid milk and cheese: a two-step panel data approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gould, Brian W. (author), Kaiser, Harry M. (author), Chung, Chanjin (author), Schmit, Todd M. (author), and Dong, Diansheng (author)
    Format:
    Journal article
    Publication Date:
    2002-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22308
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    27(1) : 165-186

    5. Impacts of advertising and promotion on the demand for scanned purchases of Vidalia onions

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Epperson, James E. (author), Huang, Chung L. (author), Costa, Ecio F. (author), and McKissick, John C. (author)
    Format:
    Journal article
    Publication Date:
    2002-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22313
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    33(1) : 52-61

    6. Measuring the potential economic impact of a regional agricultural promotion campaign: the case of South Carolina

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carpio, Carlos E. (author) and Isengildina-Massa, Olga (author)
    Format:
    Paper
    Publication Date:
    2009-02-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29752
    Notes:
    Presented at the annual meeting of Southern Agricultural Economics Association, Atlanta, Georgia, January 31-February 3, 2009. 26 pages.

    8. Some empirical methods of estimating advertising effects in demand systems: an application to dried fruits

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Green, Richard D. (author), Carman, Hoy F. (author), and McManus, Kathleen (author)
    Format:
    Journal article
    Publication Date:
    1991-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22300
    Journal Title:
    Western Journal of Agricultural Economics
    Journal Title Details:
    16 : 63-71
    Notes:
    Identified relatively weak effects of generic advertising of California figs, prunes and raisins.