- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Green, Richard D. (author), Carman, Hoy F. (author), and McManus, Kathleen (author)
- Format:
- Journal article
- Publication Date:
- 1991-07
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22300
- Journal Title:
- Western Journal of Agricultural Economics
- Journal Title Details:
- 16 : 63-71
- Subject Term:
- advertising, buyer behavior, buying behavior, commodity promotion, consumption, economics of information, fruit, promotion, and value of information
- Notes:
- Identified relatively weak effects of generic advertising of California figs, prunes and raisins.
