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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kaiser, Harry M. (author) and Schmit, Todd M. (author)
Format:
Journal article
Publication Date:
1998-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22303
Journal Title:
Agricultural and Resource Economics Review
Journal Title Details:
27(1) : 43-52
Subject Term:
advertising , buyer behavior , buying behavior , commodity promotion , consumer attitudes , consumers , consumption , economics of information , food , food safety , promotion , trends , value of information , and eggs
Notes:
Revealed evidence that most of the observed change in egg demand between 1987 and 1995 could be explaind b y dietary cholesterol concerns. Advertising efforts resulted in net benefits to egg producers.