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Egg advertising, dietary cholesterol concerns, and U.S. consumer demand

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kaiser, Harry M. (main author), Schmit, Todd M. (author)
Format:
Journal article
Publication Date:
1998-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, buyer behavior, buying behavior, commodity promotion, consumer attitudes, consumers, consumption, economics of information, food, food safety, promotion, trends, value of information, eggs
Notes:
Revealed evidence that most of the observed change in egg demand between 1987 and 1995 could be explaind b y dietary cholesterol concerns. Advertising efforts resulted in net benefits to egg producers.