- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Welsh, Robert S. (author)
- Format:
- Journal article
- Publication Date:
- 1973-02
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22316
- Journal Title:
- Journal of Food Distribution Research
- Journal Title Details:
- 4(2) : 92-97
- Subject Term:
- advertising, buyer behavior, buying behavior, consumers, decision making, economics of information, food, media effectiveness, newspapers, promotion, retail promotion, and value of information
