Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25824
Notes:
4 pages., Jubilee Celebration program of Swiss Agricultural Journalists (Schweizer Agrarjournalisten) featuring a seminar, dinner and excursions June 1-2, 2007, Ittingen Charterhouse, Switzerland.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: C25109
Notes:
Retrieved December 15, 2006, Online from GMO Compass. 2 pages., Attachment includes URL to obtain full results of the DemoSCOPE study (German language).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25825
Notes:
Packet of materials that represent a public education campaign about agriculture in Switzerland. It includes a DVD, "Swiss farmers - keeping the land alive" - 8-page booklet, "Agriculture creates cultures: a portrait of Swiss agriculture" - agriculture-oriented photo cards - directory of farm visit sites - and other materials.
Article can be located at http://www.landwirtschaft.ch/de/aktuell/agronews/detail/article/2007/11/27/amerikanisches-lob-fuer-gut-gibts-die-schweizer-bauern/?type=0&cHash=9a111bba9d, Online access
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23033
Notes:
Presented at the 2005 Congress of the International Federation of Agricultural Journalists,Thun, Switzerland, August 31-September 4, 2005. 7 pages., Suggests that the agricultural sector desperately needs good and clear communication with the general public and other interest groups in Switzerland and in other countries. Describes needs and approaches for improved public relations.
20pgs, This study aimed to better understand consumers’ perceptions toward superfoods, to reveal segments of consumers, and to describe their behavioral patterns and sociodemographic characteristics. Data were collected from a mail survey (n = 423). Consumer segmentation revealed six segments. The “superfoodies” (13%) showed a more positive attitude toward superfoods, believing in their health and sustainable benefits. Adventurous consumers (16%) showed less knowledge on superfoods, despite that, they believe in the benefits of those foods after receiving some information during the survey. Involved consumers (13%) presented high nutritional knowledge and believe in the future of superfoods. Indifferent consumers (23%) appear to have a neutral attitude toward superfoods. Skeptical consumers (21%) and rejectors (15%) seem to be more conservative and less interested and unconvinced about the benefits of consuming superfoods. These results help guide those producing, marketing, and selling superfoods, and serve as a basis to develop strategies for different target groups.
Posted at: http://www.meatnews.com/index.cfm?fuseaction=Particle&artNum=10488, Via meatnews.com. 1 page., "Poultry is slipping off the menu in some European countries as consumers lose their taste for poultry as the deadly influenza virus spreads."
Hiltbrand, H. (author / AGRO-DATA AG, Bern, Germany)
Format:
Conference paper
Language:
German
Publication Date:
1987
Published:
Germany
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 86 Document Number: C05708
Notes:
AGRICOLA IND 88035262; Paper presented at the "Btx-Agrar" meeting, 1986, Kiel, West Germany., In: Schiefern, Gerhard and Graumann, Ulrich, eds. Information, Beratung, Markt : Bildschirmtext in der Landwirtschaft : Vortrage der Anbietertagung "Btx-Agrar 86." Kiel, Germany : Wissenschaftsverlag Vauk, 1987. p. 129-132
Hiltbrand, H. (author / Agro-Data AG, Bern, Germany)
Format:
Conference paper
Language:
German
Publication Date:
1987
Published:
Germany
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 86 Document Number: C05704
Notes:
AGRICOLA IND 88035255; Paper presented at the "Btx-Agrar" meeting, 1986, Kiel, West Germany., In: Schiefern, Gerhard and Graumann, Ulrich, eds. Information, Beratung, Markt : Bildschirmtext in der Landwirtschaft : Vortrage der Anbietertagung "Btx-Agrar 86." Kiel, Germany : Wissenschaftsverlag Vauk, 1987. p. 75-78
Roling, N. G. (author / Wageningen Agricultural University, Netherlands) and Wagemakers, M. A. E. (author / Wageningen Agricultural University, Netherlands)
Format:
Book
Publication Date:
1998
Published:
Netherlands: Cambridge University Press, Cambridge, UK.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12020
15 pgs, Biotechnology might contribute to solving food safety and security challenges. However, gene technology has been under public scrutiny, linked to the framing of the media and public discourse. The study aims to investigate people’s perceptions and acceptance of food biotechnology with focus on transgenic genetic modification versus genome editing. An online experiment was conducted with participants from the United Kingdom (n = 490) and Switzerland (n = 505). The participants were presented with the topic of food biotechnology and more specifically with experimentally varied vignettes on transgenic and genetic modification and genome editing (scientific uncertainty: high vs. low, media format: journalistic vs. user-generated blog). The results suggest that participants from both countries express higher levels of acceptance for genome editing compared to transgenic genetic modification. The general and personal acceptance of these technologies depend largely on whether the participants believe the application is beneficial, how they perceive scientific uncertainty, and the country they reside in. Our findings suggest that future communication about gene technology should focus more on discussing trade-offs between using an agricultural technologies and tangible and relevant benefits, instead of a unidimensional focus on risk and safety.
Bonfadelli, Heinz (author), Meier, Werner (author), Leonarz, Martina (author), and International Association for Media and Communication Research, London, UK.
Format:
Abstract
Publication Date:
2010-07-18
Published:
Switzerland
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C36288
Notes:
Retrieved 03/22/2011, Via online. Pages 15-16 in Book of Abstracts: Environment, Science and Risk Communication Section of the IAMCR Conference, Braga, Portugal, July 18-22, 2010.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04008
Notes:
In: Agricultural information to hasten development : proceedings of the VIth World Congress of the International Association of Agricultural Librarians and Documentalists; 1980 March 3-7; Manilla, Philippines. Los Banos, Philippines : Agricultural Information Bank of Asia, 1981. p. 277-285
Bonfadelli, H. (author), Dahinden, U. (author), and Leonarz, M. (author)
Format:
Book chapter
Publication Date:
2007
Published:
Switzerland
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29770
Notes:
Pages 97-126 in Dominique Brossard, James Shanahan and T. Clint Nesbitt (eds.), The media, the public and agricultural biotechnology. CAB International, Oxon, U.K. 405 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23031
Notes:
Presented at the 2005 Congress of the International Federation of Agricultural Journalists,Thun, Switzerland, August 31-September 4, 2005. 3 pages., Author notes that coverage of agriculture is changing in the daily and weekly newspapers of Switzerland. Suggests that farmers are going to have to learn to show more solidarity with urban populations, especially as they demand that other people show solidarity with them.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C24066
Notes:
Swissinfo. 2 pages., Describes a campaign by the Swiss Farmers Association using sports, television and business stars to boost the image of Swiss farmers.
Hegglin, Daniel (author), Bontadina, Fabio (author), Gloor, Sandra (author), Romig, Thomas (author), Deplazes, Peter (author), and Kern, Peter (author)
Format:
Abstract
Publication Date:
2008
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167 Document Number: C27887
Via Food Safety Network. 2 pages., Reports on a contentious roundtable discussion. "Instead of seeking consensus, all too often polemics are dominating."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23032
Notes:
Presented at the 2005 Congress of the International Federation of Agricultural Journalists,Thun, Switzerland, August 31-September 4, 2005. 5 pages., Describes concentration taking place in agricultural publishing in Switzerland, along with opening of agricultural trade and prospects of limited state subsidies to agriculture. Predicts that the number of agricultural publications will fall.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23035
Notes:
Presented at the 2005 Congress of the International Federation of Agricultural Journalists,Thun, Switzerland, August 31-September 4, 2005. 3 pages., Member of the Government of the Canton of Berne describes the importance and development of agriculture in that region. Explains that agricultural journalists play an immensely important role in providing education and information to highlight relationships and convey the message.
Pfefferli, S. (author / Schweizerisches Bauernsekretariat)
Format:
Conference paper
Language:
German
Publication Date:
1987
Published:
Germany
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 86 Document Number: C05705
Notes:
AGRICOLA IND 88035254; Paper presented at the "Btx-Agrar" meeting, 1986, Kiel, West Germany., In: Schiefern, Gerhard and Graumann, Ulrich, eds. Information, Beratung, Markt : Bildschirmtext in der Landwirtschaft : Vortrage der Anbietertagung "Btx-Agrar 86." Kiel, Germany : Wissenschaftsverlag Vauk, 1987. p. 69-74
Content analysis of newspaper and television coverage provides an overview, for the first time, of the frequency, depth and range of coverage of agricultural issues in the Swiss media in 2004. Authors observe that "it may be concluded that media coverage of farming issues is somewhat superficial."
