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Stars turn out to help farmers transform image

Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
News release
Publication Date:
2006-04-24
URL:
http://www.swissinfo.org/eng/swissinfo.html?siteSect=43&sid=6654091
Published:
Switzerland
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149
Subject Term:
advertising, campaign, rural-urban communication, Switzerland, television
Notes:
Swissinfo. 2 pages., Describes a campaign by the Swiss Farmers Association using sports, television and business stars to boost the image of Swiss farmers.