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    Start Over Publication Year 2008 Subject Term branding

    11. Creative strategies in viral advertising: an application of Taylor's six-segment message strategy wheel

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Golan, Guy J. (author) and Zaidner, Lior (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36506
    Journal Title:
    Journal of Computer-Mediated Communication
    Journal Title Details:
    13(4) : 959-972

    12. Help: a European public health brand in the making?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hastings, Gerard (author), Freeman, Jo (author), Spackova, Renata (author), and Siguier, Pierre (author)
    Format:
    Book chapter
    Publication Date:
    2008
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01363
    Notes:
    Pages 93-107 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.

    14. McDonald's in the European Union: Do you want croc 'o legumes with that?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Johnson, Alex (author), Giles, Blake (author), Smith, Christina (author), and Czarnik, Jill (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    International: International Business Immersion Program, University of Illinois, Urbana.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29353
    Journal Title:
    IBIP Student Magazine
    Journal Title Details:
    : 13-16

    16. Product and branding innovations in the Australian beef marketing system

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morales, Luis Emilio (author), Fleming, Euan (author), Wright, Vic (author), Griffith, Garry (author), and Umberger, Wendy (author)
    Format:
    Paper
    Publication Date:
    2008-02-08
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29432
    Notes:
    Presented at the Australian Agricultural and Resource Economics Society conference, Canberra, Australia, February 5-8, 2008. 13 pages.

    18. Public health branding: recognition, promise and delivery of healthy lifestyles

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, W. Douglas (author) and Hastings, Gerard (author)
    Format:
    Book chapter
    Publication Date:
    2008
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01361
    Notes:
    Pages 3-24 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.