Public health branding: recognition, promise and delivery of healthy lifestyles

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, W. Douglas (author) and Hastings, Gerard (author)
    Format:
    Book chapter
    Publication Date:
    2008
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01361
    Subject Term:
    commercial organizations, communication methods, educational strategies, health education, health information, marketing techniques, risk communication, social marketing, tobacco, health, brands, and branding
    Notes:
    Pages 3-24 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.

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