- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Johnson, Alex (author), Giles, Blake (author), Smith, Christina (author), and Czarnik, Jill (author)
- Format:
- Journal article
- Publication Date:
- 2008
- Published:
- International: International Business Immersion Program, University of Illinois, Urbana.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29353
- Journal Title:
- IBIP Student Magazine
- Journal Title Details:
- : 13-16
- Subject Term:
- commercial organizations, Europe, food, market analysis, marketing research, markets (selling), food industry, marketing communication, brands, and branding
