Product and branding innovations in the Australian beef marketing system

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morales, Luis Emilio (author), Fleming, Euan (author), Wright, Vic (author), Griffith, Garry (author), and Umberger, Wendy (author)
    Format:
    Paper
    Publication Date:
    2008-02-08
    URL:
    http://ageconsearch.umn.edu/bitstream/5993/cp08mo02.pdf
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29432
    Subject Term:
    Australia, beef, commodity promotion, innovations, marketing, meat, promotion, marketing communication, brands, and branding
    Notes:
    Presented at the Australian Agricultural and Resource Economics Society conference, Canberra, Australia, February 5-8, 2008. 13 pages.

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