Subject Term: 3 selected / Language: English

Start Over Subject Term advertising Subject Term appeals (message) Subject Term promotion Language English

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2014
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05838
Journal Title:: Chicago Booth Magazine
Journal Title Details:: 36(3) : 13
Notes:: Case example of how over-zealous marketing (e.g., messaging about "health" and "yummy") can misfire - with adults and children.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Richards, Timothy J. (author)
Format:: Journal article
Publication Date:: 2000
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22414
Journal Title:: Agribusiness
Journal Title Details:: 16(2) : 179-196

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Goddard, Ellen (author)
Format:: Journal article
Publication Date:: 2011
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06005
Journal Title:: Advances in Pork Production
Journal Title Details:: 22 : 205-215

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2009-07-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183; 174 Document Number: C29614
Journal Title:: Drovers
Notes:: Via online. 1 page., Reports on efforts by an animal rights organization to change the Wisconsin license plate slogan, "Wisconsin's Dairyland," to "America's Cow Hell." Focus is on "factory farming," "animal abuse" and production of veal.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ramukumba, Takalani (author)
Format:: Journal article
Publication Date:: 2017
Published:: South Africa
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11369
Journal Title:: African Journal of Hospitality, Tourism and Leisure
Journal Title Details:: 6(4)
Notes:: 12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1909-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16395
Journal Title:: Agricultural Advertising
Journal Title Details:: 21(3) : 224-231

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News release
Publication Date:: 2004-01-28
Published:: USA: National Cattleman's Beef Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: C19911
Notes:: 2 pages

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News release
Publication Date:: 2003-05-15
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 125 Document Number: C16254
Notes:: 2 p., National Cattlemen's Beef Association

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Barnhart, Walt (author)
Format:: Article
Publication Date:: 2004-01-19
Published:: USA: National Cattleman's Beef Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: C19486
Notes:: 2 pages; Beef Checkoff

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Stanton, John L. (author)
Format:: Journal article
Publication Date:: 2003
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29965
Journal Title:: Journal of International Food and Agribusiness Marketing
Journal Title Details:: 15(1/2) : 137-152
Notes:: Via UI electronic subscription.

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