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    Start Over Subject Term marketing communication Journal Title Advertising Age

    1. Yale study: fast feeders still on the hook for kids' health: report says McD, BK advertised less, but ad spend to kids increased overall

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morrison, Maureen (author)
    Format:
    Journal article
    Publication Date:
    2013-11-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02734
    Journal Title:
    Advertising Age
    Notes:
    Via online. 6 pages.

    13. Catfish, for one, is rising to the top

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McGrath, Roger (author)
    Format:
    Journal article
    Publication Date:
    1982-10-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18427
    Journal Title:
    Advertising Age
    Journal Title Details:
    53(43) : M-10-11, M-14-16
    Notes:
    Catfish producers trying to advance catfish from a dish favored in the South and lower Midwest to the national market.

    14. Spreading around old ideas

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ranshaw, Jane (author)
    Format:
    Journal article
    Publication Date:
    1982-03-15
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18428
    Journal Title:
    Advertising Age
    Journal Title Details:
    53(11) : M-22-23
    Notes:
    Farmer-owned cooperative Land O'Lakes trying to broaden the product base for a blended margarine.

    15. The American farmer: a decision-maker, a businessman, a money manager, a partner, and a target of marketers' dollars

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cornick, James M. (author)
    Format:
    Journal article
    Publication Date:
    1981-09-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18429
    Journal Title:
    Advertising Age
    Journal Title Details:
    52(37) : S-1, S-8
    Notes:
    In 1980, the top 10 agricultural advertisers spent about $37 million in farm magazines to reach American farmers. Magazines are a basic tool of agrimarketers, but broadcast media receive an increasing share of advertising dollars.

    16. "Avon principle" works for farmers: farmer-dealer network is farmers selling to farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gage, Theodore J. (author)
    Format:
    Journal article
    Publication Date:
    1980-11-24
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18430
    Journal Title:
    Advertising Age
    Journal Title Details:
    51(51) : S-4-S-5
    Notes:
    Describes method used by hybrid seed marketers to sell to a farmer-dealer at wholesale, then allow the farmer to distribute the product in a local area.

    17. How do consumer and agri ads differ?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pritzker, Margie (author)
    Format:
    Journal article
    Publication Date:
    1979-12-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18432
    Journal Title:
    Advertising Age
    Journal Title Details:
    50(51) : S9, 11
    Notes:
    Emphasizes segmentation of market, seasonality of decision making and role of farm advertising in connecting with local dealers.

    18. Agrimarketing is more than man in OshKosh B'Goshes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gage, Theodore J. (author)
    Format:
    Journal article
    Publication Date:
    1979-12-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18433
    Journal Title:
    Advertising Age
    Journal Title Details:
    50(51) : S-1, 3, 4
    Notes:
    Describes approaches U.S. agricultural marketers are using in response to changes in farmers and farming.

    19. Getting a reading on farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Shapiro, Leo J. (author) and Bombach, Dwight (author)
    Format:
    Journal article
    Publication Date:
    1979-03-19
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18435
    Journal Title:
    Advertising Age
    Journal Title Details:
    50(13) : S2
    Notes:
    Describes "marketing rules" for selling to farmers, ranchers and their families; information sources used by farmers; and research on what farmers want in products such as trucks, tractors and seeds.

    20. Marketing flows at Land O' Lakes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Neiman, Janet (author)
    Format:
    Journal article
    Publication Date:
    1981-02-23
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18440
    Journal Title:
    Advertising Age
    Journal Title Details:
    52(8) : 4, 80
    Notes:
    Features movement of farmer cooperative, Land O' Lakes, into consumer food products from earlier concentration on the agricultural supply side.