Snowdon, Gail (author / Decision Data Specialist, Information Services, Office of Agricultural Communications and Education, University of Illinois, Urbana, IL)
Format:
Report
Publication Date:
1992-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06615
Notes:
Snowdon, Urbana, IL : University of Illinois, Office of Agricultural Communications and Education, Information Services, 1992. 6 p. (Decision Data Summary, Information Guide to Communications Planning No. 20)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07104
Notes:
Snowdon, Urbana, IL: University of Illinois, Office of Agricultural Communications and Education, Information Services, 1993. 6 p. (Decision Data Summary, Information Guide to Communications Planning No. 31)
USA: Economic Research Service, U.S Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10576
Notes:
37 pages., ERS staff report - No. AGEX831007. Also available online from Hathi Trust Digital Library., via library catalog., Food manufacturers spent $7 billion in advertising in 1997. Most of
this advertising focused on highly processed and highly packaged
foodswhich also tend to be the foods consumed in large quantities
in the United States relative to Federal dietary recommendations
such as the Dietary Guidelines for Americans. Advertising expenditures on meat, fruits, and vegetables are negligible. In contrast, the
U.S. Department of Agriculture spent $333.3 million on nutrition
education, evaluation, and demonstrations. This is approximately
what the food industry spent on advertising just for coffee, tea, and
cocoa, or for snacks and nuts; slightly more than half (60 percent)
the amount spent on advertising for carbonated soft drinks, and less
than half the amount spent promoting beer, or candy and gum, or
breakfast cereals.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06558
Notes:
James F. Evans Collection, Washington, D.C. : U.S. General Accounting Office, Resources, Community, and Economic Development Division, 1991. 12 p. (Report to Congressional Requesters GAO/RCED-92-15)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36836
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 11, Special Bulletin No. 34. 2 pages., Association member urges farm publishers to survey subscribers about their intentions for buying autos.
Blaylock, James R. (author), Blisard, William N. (author), Sun, Theresa (author), and Commodity Economics Division, Economics Research Service, U.S. Department of Agriculture
Format:
Report
Publication Date:
1991-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06556
Notes:
James F. Evans Collection, Washington, D.C. : U.S. Department of Agriculture, Economic Research Service, Commodity Economics Division, 1991. 30 p. (Report No. AGES 9154), An advertising campaign raised fluid milk sales by about 5,975.4 million pounds during September 1984-September 1990. Natural and processed cheese (consumed at home) sales rose by about 23 and 229 million pounds in the same period. An assessment of 15 cents per hundredweight of milk sold commercially, mandated by the Dairy and Tobacco Adjustment Act of 1983, funded the increase in advertising. The authors use econometric demand models to introduce variables that would offset or complement dairy-centered advertising. In both branded and generic advertising, changes in market price, income, and the availability of substitute goods are factors that influence the demand for natural and processed cheese. (author)
Williams, Gary W. (author), Capps, Oral. Jr. (author), Dang, Trang (author), and Department of Agricultural Economics, Texas A&M University, College Station.
Format:
Report
Publication Date:
2010
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35930
Notes:
Agribusiness, Food and Consumer Economics Research Center Commodity Research Report No. CM-01-10. 35 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36876
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, 18 pages., Submitted by N.W. Ayer and Son, Inc., as continuation of a campaign begun in 1940.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36874
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, 4 pages., Summarizes spring offensive launched by APA to promote increased use of space in farm publications.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03002
Notes:
Three copies, James F. Evans Collection, Washington, D.C. : National Economics Division, Economic Research Service, U.S. Department of Agriculture, 1984. 15 p. (U.S. Department of Agriculture, Economic Research Service, Agricultural Information Bulletin Number 481)
Snowdon, Gail (author / Decision Data Specialist, Communication Services, Office of Agricultural Communications and Education, University of Illinois) and Decision Data Specialist, Communication Services, Office of Agricultural Communications and Education, University of Illinois
Format:
Report
Publication Date:
1991-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04059
Notes:
James F. Evans Collection, Urbana, IL : University of Illinois, Office of Agricultural Communications and Education, Information Services, 1991. 1 p. (Decision Data Summary, Information Guide to Communications Planning No. 5S)
Snowdon, Gail (author / Decision Data Specialist, Information Services, Office of Agricultural Communications and Education, University of Illinois, Urbana, IL)
Format:
Report
Publication Date:
1992-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06602
Notes:
Snowdon, Urbana, IL : University of Illinois, Office of Agricultural Communications and Education, Information Services, 1992. 4 p. (Decision Data Summary, Information Guide to Communications Planning No. 27S)
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois
Format:
Report
Publication Date:
1926-05-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36776
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 7, 2 pages., Invites member farm publishers to consider promoting a prize letter contest staged jointly by the USDA, Radio Manufacturers and National Farm Radio Council. Cites considerations for supporting, or not.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36873
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, 31 pages, including transmittal memo from Promotion Committee., APA promotion plans and recommendations prepared by N.W. Ayer & Son, Inc.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07830
Notes:
James F. Evans Collection, Washington, D.C.: Agricultural Marketing Service, United States Department of Agriculture, January 1993. 21 p. (7 CFR Chapter XI, part 1220)
United States District Court for the District of Columbia.
Format:
Report
Publication Date:
2013-09-25
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01912
Notes:
34 pages., Plaintiffs challenge the Secretary's approval of the National Pork Board's purchase of the slogan, "Pork, The Other White Meat," from the National Pork Producers Council. They also challenge the Secretary's annual approval of the payments made to NPPC under the terms of the Purchase Agreement.
