Format: Journal article / Subject Term: 3 selected

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Thompson, Stanley R. (author), Hermann, Roland (author), and Krischik-Bautz, Stephanie (author)
Format:: Journal article
Publication Date:: 2002
Published:: Bavaria
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22419
Journal Title:: Agribusiness
Journal Title Details:: 18(3) : 369-385

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kinnucan, H. W. (author) and Venkateswaran, M. (author)
Format:: Journal article
Publication Date:: 1990-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22301
Journal Title:: Southern Journal of Agricultural Economics
Journal Title Details:: 22(2) : 137-151
Notes:: Found that an advertising campaign increased/improved consumers' awareness of farm-raised catfish (15%) , attitudes toward it (3-6%) and purchases of it (12-13%). Factual content of the ads had less impact on behavior than the mere presence of the ads.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaiser, Harry M. (author) and Schmit, Todd M. (author)
Format:: Journal article
Publication Date:: 1998-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22303
Journal Title:: Agricultural and Resource Economics Review
Journal Title Details:: 27(1) : 43-52
Notes:: Revealed evidence that most of the observed change in egg demand between 1987 and 1995 could be explaind b y dietary cholesterol concerns. Advertising efforts resulted in net benefits to egg producers.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Williams, Gary W. (author) and Capps, Oral, Jr. (author)
Format:: Journal article
Publication Date:: 2020
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11389
Journal Title:: Journal of International Food and Agribusiness Marketing
Journal Title Details:: 32(1) : 13-29
Notes:: 17 pages., Analysis revealed that the United Sorghum Checkoff Program (USCP) promotion programs, 1975-76 to 2015-16, resulted in a 4% increase in the sales value of sorghum for food and industrial uses and a 1% increase in total sorghum farm revenue. The farm-level benefit-cost ratio was estimated at between 5.8 and 7.1 in terms of producer profit per dollar spent on promotion.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Epperson, James E. (author), Huang, Chung L. (author), Costa, Ecio F. (author), and McKissick, John C. (author)
Format:: Journal article
Publication Date:: 2002-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22313
Journal Title:: Journal of Food Distribution Research
Journal Title Details:: 33(1) : 52-61

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Mittelhammer, Ron C. (author), van Voorthuizen, Hilde (author), and Schotzko, R. Thomas (author)
Format:: Journal article
Publication Date:: 2003-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22312
Journal Title:: Journal of Food Distribution Research
Journal Title Details:: 34(1) : 134-152

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Green, Richard D. (author), Carman, Hoy F. (author), and McManus, Kathleen (author)
Format:: Journal article
Publication Date:: 1991-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22300
Journal Title:: Western Journal of Agricultural Economics
Journal Title Details:: 16 : 63-71
Notes:: Identified relatively weak effects of generic advertising of California figs, prunes and raisins.

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