Format: Journal article / Subject Term: 3 selected

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Richards, Timothy J. (author)
Format:: Journal article
Publication Date:: 2000
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22414
Journal Title:: Agribusiness
Journal Title Details:: 16(2) : 179-196

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Blisard, N. (author) and Blaylock, J.R. (author)
Format:: Journal article
Publication Date:: 1992
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14791
Journal Title:: Agribusiness
Journal Title Details:: 8(2) : 109-120

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Specht, Annie R. (author) and Buck, Emily B. (author)
Format:: Journal article
Publication Date:: 2014
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06859
Journal Title:: Journal of Applied Communications
Journal Title Details:: 98(2) : 37-52

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Tousley, Rayburn D. (author)
Format:: Journal article
Publication Date:: 1944
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D07457
Journal Title:: Harvard Business Review
Journal Title Details:: 23 (1): 79-94

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Goddard, Ellen (author)
Format:: Journal article
Publication Date:: 2011
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06005
Journal Title:: Advances in Pork Production
Journal Title Details:: 22 : 205-215

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Capps, O., Jr. (author) and Lambregts, J.A. (author)
Format:: Journal article
Publication Date:: 1991
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14805
Journal Title:: Southern Journal of Agricultural Economics
Journal Title Details:: 23(1) : 181-194

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Collart, Alba J. (author), Palma, Marco A. (author), and Carpio, Carlos E. (author)
Format:: Journal article
Publication Date:: 2013-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09665
Journal Title:: Journal of Agricultural and Applied Economics
Journal Title Details:: 45(2) : 229-242
Notes:: Findings suggested that in-store point-of-purchase advertising was not sufficient to significantly increase brand awareness and total demand for local ornamental brands. Buying frequency was found to increase both overall demand and likelihood of brand awareness.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kinnucan, H. W. (author) and Venkateswaran, M. (author)
Format:: Journal article
Publication Date:: 1990-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22301
Journal Title:: Southern Journal of Agricultural Economics
Journal Title Details:: 22(2) : 137-151
Notes:: Found that an advertising campaign increased/improved consumers' awareness of farm-raised catfish (15%) , attitudes toward it (3-6%) and purchases of it (12-13%). Factual content of the ads had less impact on behavior than the mere presence of the ads.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaiser, Harry M. (author) and Schmit, Todd M. (author)
Format:: Journal article
Publication Date:: 1998-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22303
Journal Title:: Agricultural and Resource Economics Review
Journal Title Details:: 27(1) : 43-52
Notes:: Revealed evidence that most of the observed change in egg demand between 1987 and 1995 could be explaind b y dietary cholesterol concerns. Advertising efforts resulted in net benefits to egg producers.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Verbeke, Wim (author), Ward, R. W. (author), and Avermaete, T. (author)
Format:: Journal article
Publication Date:: 2002-08
Published:: Belgium: Pergamon
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18705
Journal Title:: Food Policy
Journal Title Details:: 27 (4) 339-353

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