Kim, Kacy K. (author), Williams, Jerome D. (author), and Wilcox, Gary B. (author)
Format:
Book chapter
Publication Date:
2017
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08832
Notes:
Pages 42-60 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: D11291
Notes:
3 pages., Online from the Center for Food Integrity, Gladstone, Missouri, USA., Summary of findings from a new study focused on "The 25 most trusted brands in America" from Morning Consult. Results showed reductions in food-related food marketers in the list, among older to younger consumer segments.
14 pages., Online via UI e-subscription., Researchers analyzed the co-branding between the United Nations and the urban centers that are successful in becoming UNESCO Creative Cities of Gastronomy. "Cities with this status have the potential to generate benefits from enhanced brand image, with associated economic and social rewards. However, it requires ongoing investment to create awareness among potential tourists and investors and in the development of enhanced pride and coordination among city residents and businesses."
Via online issue. 1 page., Reports on audience research about the effects of advertising among those who had been exposed to content about a salmonella outbreak.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29840
Notes:
Pages 15-27 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.
