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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Barrera, Edward (author)
Format:
Journal article
Publication Date:
2009-04-21
URL:
http://www.adotas.com/2009/04/brands-have-a-social-media-window-of-opportunity-in-pr-disasters
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28945
Journal Title:
Adotas
Subject Term:
advertising , audience analysis , audience research , buyer behavior , buying behavior , crisis communication , education effects , food , food safety , interactive media , public relations , risk communication , marketing communication , brands , and social media
Notes:
Via online issue. 1 page., Reports on audience research about the effects of advertising among those who had been exposed to content about a salmonella outbreak.