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Brands have a social media "window of opportunity" in PR (public relations) disasters

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Barrera, Edward (main author)
Format:
Journal article
Publication Date:
2009-04-21
URL:
http://www.adotas.com/2009/04/brands-have-a-social-media-window-of-opportunity-in-pr-disasters
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172
Subject Term:
advertising, audience analysis, audience research, buyer behavior, buying behavior, crisis communication, education effects, food, food safety, interactive media, public relations, risk communication, marketing communication, brands, social media
Notes:
Via online issue. 1 page., Reports on audience research about the effects of advertising among those who had been exposed to content about a salmonella outbreak.