Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: D11291
Notes:
3 pages., Online from the Center for Food Integrity, Gladstone, Missouri, USA., Summary of findings from a new study focused on "The 25 most trusted brands in America" from Morning Consult. Results showed reductions in food-related food marketers in the list, among older to younger consumer segments.
USA: National Cattlemen's Beef Association, Centennial, CO
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: D11293
Notes:
21 pages., Online via AgriMarketing.com., Announcement of results of an online survey among more than 1,800 U.S. consumers during late 2019. Findings suggested "widespread consumer confusion regarding the ingredient composition and purported benefits of plant-based fake meat products." More than half did not realize that plant-based products being marketed as "burgers" have no real meat." The PowerPoint presentation and accompanying news release provide statics on responses to specific questions.
Online via https://newprairiepress.org/jac, Authors identified five labels related to animal welfare that are frequently found on food packages in USA grocery stores Results of a controlled online experiment among consumers showed that while most consumers lacked knowledge regarding meaning of the labels and certification standards, they relied on the labels with simplistic terms as heuristic cues to judge the ethical treatment of hens on the farm. The selected labels did not lead consumers to pay a higher premium for the labeled products.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11394
Notes:
9 pages., Via online., "For the first time, environmental protection rivals the economy among the public's top policy priorities" (for the president and Congress). Findings of a national survey among U.S. adults conducted January 8-13, 2020.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11432
Notes:
2 pages., Online from AgriMarketing Weekly. News release of March 16, 2020., Brief summary of results of a consumer research study measuring market potential for gene-edited food and agriculture products. Research was sponsored by the FMI Foundation, American Seed Trade Association, American Farm Bureau Federation, and Farm Foundation.
USA: Center for Food Integrity, Gladstone, Missouri.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11433
Notes:
3 pages., Online from publisher., Report from the Consumer Trust Insights Council indicates that beyond shoppers' emphasis on supplies of canned and frozen supplies of food during this global disease outbreak, "there's something else folks are buying during their supply runs - guilty pleasures." Those take the form of treats like chocolate, cookies and beverages, "...little indulgences to bring them joy during anxious times."
1 page., Published by Oxford University Press on behalf of International Communication Association. Special issue article., Authors meta-analyzed 57 studies, conducted in 13 countries with a cumulative N of 42,854. Findings suggested that while pictorial warnings increased affective and some cognitive risk appraisals, they did not increase beliefs about disease risk.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11607
Notes:
21 pages., Online from Think Shift Communications, San Francisco, California, via AgriMarketing Weekly., "While the industry hs never been a stranger to change, it seems increasingly certain that we are currently in the greatest state of evolution - maybe even revolution - that ag has ever faced."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D11640
Notes:
4 pages., Online from G&S Business Communications, New York City, New York. 4 pages., "A new consumer intelligence survey fielded by G&S Communications found Americans are changing their consumption behaviors and their perceptions of the food supply chain as a direct result of the coronavirus. From food safety and quality to availability and affordability, people are beginning to think differently about where their food comes from and the significance of the nation's farming infrastructure."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11646
Notes:
8 pages., Results of Gallup World Poll 2019. Online from publisher., "On the 50th anniversary of Earth Day, Gallup offers a snapshot of how satisfied people in 145 countries and areas around the world were in 2019 with their efforts to preserve the environment and with the quality of their air and water."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11648
Notes:
15 pages., Paper presented at the 2018 conference of the International Association of Agricultural Economists (IAAE), July 28-August 2, 2018, in Vancouver, British Columbia, Canada., Author develops a theoretical model that helps provide a better understanding of the effect of hostile marketing and advertisement strategies on competition involving meat. Findings suggest that negatively influencing consumers' perceptions of rivals' products may be a more effective marketing tool than the "beggar-thy-neighbor" advertising where one firm steals some market share from the rivals by means of positive promotion of its own product.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11675
Notes:
2 pages., Online via AgriMarketing Weekly., Summary of research by The Sustainability Consortium of Farm Journal among more than 400 U.S. farmers in more than 40 states. The survey invited their perspectives on sharing data about their production practices with downstream supply chain organizations, such as food companies and retailers. Findings suggested that growers value data collection, the environment, and conservation agriculture practices on their farmers, but hold concerns about sharing farm data.
20 pages., Via online from the University of Illinois website., Authors' review provided an overview of the data sources, computational methods, and applications of text data in the food industry. Applications of text data analysis were illustrated with respect to food safety and food fraud surveillance, dietary pattern characterization, consumer-opinion mining, new-product development, food knowledge discovery, food supply-chain management, and online food systems.
Arnot, Charlie (author / Center for Food Integrity)
Format:
Commentary
Publication Date:
2020
Published:
International: Center for Food Integrity, Gladstone, Missouri.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11706
Notes:
4 pages., Online from publisher website., Perspectives about how consumers will perceive technology in food and agriculture going forward. "...will they view innovation as positive and something they should embrace and support? Or, will innovation be perceived as another looming threat that should be avoided at all costs? The answer to those questions rests with those who bring the technology to market."
Markenson, Steve (author / Food Marketing Institute)
Format:
Research summary
Publication Date:
2020-04-17
Published:
USA: Food Marketing Institute, Arlington, Virginia.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11747
Notes:
Online from Institute website. 2 pages., Summary of efforts to track how shoppers are finding new ways of grocery shopping during the coronavirus. Compared with other grocery shoppers, Latinx and Black shoppers are more likely to report a disruption in their household as a result of the pandemic. They are adjusting where they shop (fewer, different stores), shopping more online, spending more money per trip, and changing the range of products for which they shop.
Markenson, Steve (author / Food Marketing Institute)
Format:
Research summary
Publication Date:
2020-04-24
Published:
USA: Food Marketing Institute, Arlington, Virginia.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11748
Notes:
Online from Institute website. 2 pages., Summarizes findings of the FMI COVID-19 weekly tracking surveys among U.S. consumers during this early stage of the pandemic.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11754
Notes:
Online from AgriMarketing Weekly. 3 pages, Highlights from a national survey representing all age groups of U.S. consumers. Nearly one-half said they were concerned or extremely concerned about the safety and reliability of the food chain as a result of the coronavirus pandemic.
Online from publisher. 3 pages., In 2019 cover crop report, SHP dives into cover crop adoption practices. Summary of findings from a survey among 80 farmers in 11 states in the Soil Health Partnership network.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11809
Notes:
Online via AgriMarketing Weekly. 2 pages., Brief report of research by ADM among consumers. Findings identify "six behavioral shifts that will create opportunities for food and beverage manufacturers to gain market share in an increasingly uncertain business environment."
