Meat substitute brand understanding
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Presentation
- Publication Date:
- 2020
- URL:
- https://www.agrimarketing.com/ss.php?id=128805
- Published:
- USA: National Cattlemen's Beef Association, Centennial, CO
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: D11293
- Subject Term:
- accuracy, attitudes, beef, consumers, food, information issues, knowledge, knowledge level, meat, nutrition, perceptions, fake meat, plant-based alternative, and plant-based food
- Notes:
- 21 pages., Online via AgriMarketing.com., Announcement of results of an online survey among more than 1,800 U.S. consumers during late 2019. Findings suggested "widespread consumer confusion regarding the ingredient composition and purported benefits of plant-based fake meat products." More than half did not realize that plant-based products being marketed as "burgers" have no real meat." The PowerPoint presentation and accompanying news release provide statics on responses to specific questions.
