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New research shows farmers' perspectives on data collection and sharing

Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Research summary
Publication Date:
2020
URL:
https://agrimarketing.com/ss.php?id=130385
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
attitudes, conservation, data, data management, environment, farmer attitudes, farmers, farming methods, farming practices, information control, information issues, information access, privacy, information barriers, information security, data control, perspectives, data ownership
Notes:
2 pages., Due to the Library's response to COVID-19, this document is currently only available through online access. If no link is provided in this record, the ACDC will make this document accessible through our collection once we are able to return to our office., Online via AgriMarketing Weekly., Summary of research by The Sustainability Consortium of Farm Journal among more than 400 U.S. farmers in more than 40 states. The survey invited their perspectives on sharing data about their production practices with downstream supply chain organizations, such as food companies and retailers. Findings suggested that growers value data collection, the environment, and conservation agriculture practices on their farmers, but hold concerns about sharing farm data.