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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Brodowsky, Glen (author), Stewart, Kristin (author), and Anderson, Beverlee (author)
Format:
Journal article
Publication Date:
2018
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: D11580
Journal Title:
Journal of Promotion Management
Journal Title Details:
24(2) : 251-269
Notes:
20 pages., Online via UI e-subscription, Researchers used the Theory of Reasoned Action as foundation for investigating how a firm's choices related to brand identity and country of manufacture influenced purchase decisions. Results suggested that while both affect attitudes toward purchasing a product, a positive attitude toward buying a particular brand might offset a negative attitude toward buying from a particular country. This study focused on appliance brands. The review of literature cited examples of research involving ice cream, wines, and leather products.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Haig, Matt (author)
Format:
Book
Publication Date:
2011
Published:
International: Kogan Page Limited, London, Enland.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01165
Notes:
Second edition. 242 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Champniss, Guy (author) and Rodes Vila, Fernando (author)
Format:
Book
Publication Date:
2011
Published:
International: John Wiley Sons, Ltd., West Sussex, UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00090
Notes:
290 pages
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Gordon, Ross (author), Hastings, Gerard (author), McDermott, Laura (author), and Evans, W. Douglas (author)
Format:
Book chapter
Publication Date:
2008
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01365
Notes:
Pages 74-90 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Young, Brian M. (author)
Format:
Journal article
Publication Date:
2000
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36497
Journal Title:
International Journal of Advertising
Journal Title Details:
19(4) : 495-508
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Chen, Xuqi (author) and Gao, Zhifeng (author)
Format:
Paper
Publication Date:
2013-02-03
Published:
China
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00898
Notes:
Paper presented at the Southern Agricultural Economics Association annual meeting, Orlando, Florida, February 3-5, 2013. 22 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Ambler, Tim (author)
Format:
Journal article
Publication Date:
2006
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36480
Journal Title:
International Journal of Advertising
Journal Title Details:
25(2) : 137-156
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Vlahvei, Aspasia (author), Notta, Ourania (author), and Grigoriou, Evita (author)
Format:
Journal article
Publication Date:
2013
Published:
Greece
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02742
Journal Title:
Procedia Economics and Finance
Journal Title Details:
5 : 771-778
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Hsu, Jane Lu (author) and Liu, Gary Shang-Min (author)
Format:
Journal article
Publication Date:
2004
Published:
Taiwan
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29966
Journal Title:
Journal of International Food and Agribusiness Marketing
Journal Title Details:
16(1) : 7-18
Notes:
Via UI electronic subscription.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Thomas, Arthur M. (author) and Canter, Neil (author)
Format:
Journal article
Publication Date:
2009-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35956
Journal Title:
Agricultural and Resource Economics Review
Journal Title Details:
38(3) : 431-444