Subject Term: branding and marketing communication

Start Over Subject Term branding Subject Term marketing communication

1. A legacy of cooperation and innovation: Blue Diamond marks 100th anniversary as co-op that made U.S. world leader for almonds

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gray, Allen (author)
Format:: journal article
Publication Date:: 2010-05
Published:: USA: Rural Development, U.S. Department of Agriculture, Washington, D.C.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30165
Journal Title:: Rural Cooperatives
Journal Title Details:: 77(3) : 4-8, 42-43

2. AdFarm goes to Ghana

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Reierson, Roger (author)
Format:: Journal article
Publication Date:: 2009-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29600
Journal Title:: Agri Marketing
Journal Title Details:: 47( 9 ) : 51
Notes:: Posted at http://www.agrimarketing.com

3. Agricultural community thought leaders comment on new DuPont Pioneer name

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Article
Publication Date:: 2012-06-28
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00262
Notes:: Via AgriMarketing Weekly. 3 pages.

4. An exploration of consumer perceptions of plants and plant characteristics: a qualitative study of Florida plant and garden consumers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wilson, Kathryn L. (author), Barnes, Carly (author), and Irani, Tracy (author)
Format:: Paper
Publication Date:: 2012-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01531
Notes:: Paper presented in the Agricultural Communication Section of the Southern Association of Agricultural Scientists annual meeting in Birmingham, Alabama, February 5-6, 2012. 23 pages.

5. Animals in advertising: Love dogs? Love the ad!

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lancendorfer, Karen M. (author / Haworth College of Business), Atkin, JoAnn L. (author / Haworth College of Business), and Reece, Bonnie B. (author / Michigan State University)
Format:: Journal article
Publication Date:: unknown
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30374
Journal Title:: Journal of Business Research
Journal Title Details:: 61
Notes:: 2008

6. Assessing input brand loyalty among U.S. agricultural producers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Akridge, Jay T. (author), Martin, Marshall A. (author), and Harbor, Anetra L. (author)
Format:: Journal article
Publication Date:: 2008
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29433
Journal Title:: International Food and Agribusiness Management Review
Journal Title Details:: 11(1) : 17-37

7. B2B Content Marketing 2010: Agriculture industry report

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Linn, Michele (author) and Content Marketing Institute, Cleveland, Ohio.
Format:: Report
Publication Date:: 2010-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35963
Notes:: 11 pages.

8. Bayer's issues news release about closing its acquisition, Monsanto name will be replaced

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News release
Publication Date:: 2018-06-04
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09526
Notes:: Online news release from Bayer via AgriMarketing Weekly. 2 pages.

9. Brand failures: the truth about the 100 biggest branding mistakes of all time

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Haig, Matt (author)
Format:: Book
Publication Date:: 2011
Published:: International: Kogan Page Limited, London, Enland.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01165
Notes:: Second edition. 242 pages.

10. Brand virtue as a competitive asset

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Report
Publication Date:: 2009-09
Published:: USA: Context Marketing, Sausalito, California.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C36059
Notes:: 9 pages.

11. Branded value: how socially valued brands hold the key to a sustainable future and business success

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Champniss, Guy (author) and Rodes Vila, Fernando (author)
Format:: Book
Publication Date:: 2011
Published:: International: John Wiley Sons, Ltd., West Sussex, UK
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00090
Notes:: 290 pages

12. Branding food culture: UNESCO creative cities of gastronomy

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pearson, David (author)
Format:: Journal article
Publication Date:: 2016
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: D11588
Journal Title:: Journal of International Food and Agribusiness Marketing
Journal Title Details:: 28(2) : 164-176
Notes:: 14 pages., Online via UI e-subscription., Researchers analyzed the co-branding between the United Nations and the urban centers that are successful in becoming UNESCO Creative Cities of Gastronomy. "Cities with this status have the potential to generate benefits from enhanced brand image, with associated economic and social rewards. However, it requires ongoing investment to create awareness among potential tourists and investors and in the development of enhanced pride and coordination among city residents and businesses."

13. Branding in the sea of sameness

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Woodward, Ashley (author)
Format:: Journal article
Publication Date:: 2008
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26975
Journal Title:: Agri Marketing
Journal Title Details:: 46(1) : 16-17
Notes:: Features a marketing communications campaign by Wyffels Hybrids, Geneseo, Illinois.

14. Branding regions and destinations

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kurzhals, Frank G. (author)
Format:: Article
Publication Date:: 2007-12
Published:: Germany
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02933
Notes:: International Public Relations Association. 2 pages., Case report of a public relations campaign for a region in northern Germany.

15. Branding through cultural grounding: the keepin' it REAL curriculum

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hecht, Michael L. (author) and Lee, Jeong Kyu (author)
Format:: Book chapter
Publication Date:: 2008
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01367
Notes:: Pages 161-179 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.

16. Branding your dealership pays with rural lifestylers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kirkpatrick, Dan (author)
Format:: Commentary
Publication Date:: 2009
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03075
Notes:: "Trends and Insights" section of website of Osborn & Barr, St. Louis, Missouri. 2 pages.

17. Branding your dealership pays with rural lifestylers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kirkpatrick, Dan (author / Osborn and Barr) and Osborn and Barr, St. Louis, Missouri.
Format:: Article
Publication Date:: 2009-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28925
Notes:: Posted at http://www.osborn-barr.com/Trends.aspx, "Trends and Insights" section of Web site. 2 pages.

18. Branding your dealership pays with rural lifestylers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kirkpatrick, Dan (author) and Osborn and Barr Communications, St. Louis, Missouri.
Format:: Article
Publication Date:: 2010-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30259
Notes:: 2 pages.

19. Building a successful dealership

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kanicki, Dave (author)
Format:: Journal article
Publication Date:: 2008-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28271
Journal Title:: Agri Marketing
Journal Title Details:: 46(7) : 40-42
Notes:: Posted at http://www.agrimarketingdigital.com/, Features an award-winning equipment dealer that serves the rural lifestyle market.

20. Building brands in rural India

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rajan, R.V. (author) and Anugrah Madison Advertising Pvt. Ltd., Chennai, India.
Format:: Commentary
Publication Date:: 2005-11-09
Published:: India
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29657
Notes:: 5 pages.

21. Building brands with competitive analysis

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gordon, Ross (author), Hastings, Gerard (author), McDermott, Laura (author), and Evans, W. Douglas (author)
Format:: Book chapter
Publication Date:: 2008
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01365
Notes:: Pages 74-90 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.

22. Building success through service

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gunderson, Michael (author)
Format:: Journal article
Publication Date:: 2007-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25678
Journal Title:: Agri Marketing
Journal Title Details:: 45(3) : 13
Notes:: Posted at http://www.agrimarketing.com/show_story.php?id=44767

23. Building the company brand: build the trust that builds sales

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Roads, Craig (author)
Format:: Journal article
Publication Date:: 2007-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26089
Journal Title:: Agri Marketing
Journal Title Details:: 45(6) : 29, 32
Notes:: Posted at www.agrimarketing.com/show_story.php?id=45899

24. Cadbury's salmonella scare: good or bad crisis management?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Carroll, Conor (author)
Format:: Book chapter
Publication Date:: 2009
Published:: UK
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29840
Notes:: Pages 15-27 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.

25. Case IH reinvesting in legendary farm equipment brand

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News release
Publication Date:: 2010-08-16
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30440
Notes:: Via AgriMarketing Weekly. 2 pages.

26. Case studies of youth tobacco prevention campaigns from the USA: truths and half-truths

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Farrelly, Matthew C. (author) and Davis, Kevin C. (author)
Format:: Book chapter
Publication Date:: 2008
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01366
Notes:: Pages 127-145 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.

27. Chicago entrepreneurial history: the McCormick brothers and the rise of the magacorps

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Machado, Barry (author) and McCormick, Sargent M. (author)
Format:: Article
Publication Date:: 2013-10-20
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09319
Notes:: Online from builtinchicago.org. 9 pages.

28. Communication sells the message for quality food

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cooper, Olivia (author)
Format:: Journal article
Publication Date:: 2007-03-02
Published:: UK
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28318
Journal Title:: Farmers Weekly
Journal Title Details:: 146(9) : 26
Notes:: Posted at http://www.fwi.co.uk

29. Consolidation in the North American organic food processing sector, 1997-2007

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Howard, Philip H. (author)
Format:: Journal article
Publication Date:: 2009
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36385
Journal Title:: International Journal of Sociology of Agriculture and Food
Journal Title Details:: 16(1) : 13-30

30. Creating brand identity creates demand for a commodity

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2007-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26630
Journal Title:: Agri Marketing
Journal Title Details:: 45(9) : 34, 36
Notes:: Posted at www.agrimarketing.com, Describes a campaign by the Ethanol Promotion and Information Council to encourage public acceptance of bio-based fuel.

31. Does generic advertising help or hurt brand advertising?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Chung, Chanjin (author) and Suh, Daeseok (author)
Format:: Paper
Publication Date:: 2009-07-28
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29728
Notes:: Presented at the American Agricultural Economics Association annual meeting, Milwaukee, Wisconsin, July 26-28, 2009. 15 pages.

32. DuPont Pioneer's president Schlickler provides additional insights into company's new name

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Schickler, Paul E. (author)
Format:: News release
Publication Date:: 2012-07-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00261
Notes:: DuPont Pioneer news release. Via AgriMarketing Weekly. 1 page.

33. Ensuring your brand name's success

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Young, Mollie (author)
Format:: Journal article
Publication Date:: 2016-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07080
Journal Title:: Agri Marketing
Journal Title Details:: 54(4) : 52
Notes:: Agri-Marketing Update - Part 2.

34. Evaluating the complementary relationship between local brand farm products and rural tourism: evidence from Japap

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ohe, Yasuo (author) and Kurihara, Shinichi (author)
Format:: Journal article
Publication Date:: 2013
Published:: Japan
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02750
Journal Title:: Tourism Management
Journal Title Details:: 35 : 278-283

35. Financial benefits of Florida generic orange juice marketing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Thomas, Arthur M. (author) and Canter, Neil (author)
Format:: Journal article
Publication Date:: 2009-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35956
Journal Title:: Agricultural and Resource Economics Review
Journal Title Details:: 38(3) : 431-444

36. Firestone's re-engineered image

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2009-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29087
Journal Title:: Agri Marketing
Journal Title Details:: 47(5) : 25-27

37. Five (make that six) rules for branding in the digital age

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Smither, Mark (author) and Paulsen Marketing, Sioux Falls, South Dakota.
Format:: Commentary
Publication Date:: 2012-03-23
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00069
Notes:: 1 page

38. Food and beverage marketing to children and youth: trends and issues

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Palmer, Edward L. (author) and Carpenter, Courtney F. (author)
Format:: Journal article
Publication Date:: 2006
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36502
Journal Title:: Media Psychology
Journal Title Details:: 8(2) : 165-190

39. Great advertising campaigns: how they achieve both creative and business objectives

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ind, Nicholas (author)
Format:: Book
Publication Date:: 1993
Published:: UK: Kogan Page Limited, London, England
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29918
Notes:: 223 pages., One of the featured campaigns (Chapter 13) involves the creation of Phileas Fogg to help establish a brand by British snack food marketer, Derwent Valley Foods.

40. Help: a European public health brand in the making?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hastings, Gerard (author), Freeman, Jo (author), Spackova, Renata (author), and Siguier, Pierre (author)
Format:: Book chapter
Publication Date:: 2008
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01363
Notes:: Pages 93-107 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.

41. How branded marketing and media campaigns can support a healthy diet and food well-being for Americans: evidence from 13 campaigns in the United States

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Englund, Tessa R. (author), Zhou, Mi (author), Hedrick, Valisa E. (author), and Kraak, Vivica I. (author)
Format:: Journal article
Publication Date:: 2020
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: D11540
Journal Title:: Journal of Nutrition Education and Behavior
Journal Title Details:: 52(1) : 87-95
Notes:: 9 pages., Online via publisher., An adapted health-branding framework guided the 3-step mixed-methods approach to identify evidence for campaigns using a scoping review, comprehensive literature review (1990-2016), and key-informant interviews. Results showed that industry, government, and non-governmental organizations supported 13 campaigns that used various health-branding strategies.

42. How to create great names

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Young, Mollie (author)
Format:: Journal article
Publication Date:: 2016-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06582
Journal Title:: Agri Marketing
Journal Title Details:: 54(2) : 31

43. Identity heft, Part II: Land O'Lakes freshens image with new co-op brand identity, logo and tagline

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2009-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29593
Journal Title:: Rural Cooperatives
Journal Title Details:: 76(6) : 18-20

44. Integrated marketing communications in the Australian and New Zealand wine industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Reid, Mike (author), Johnson, Trent (author), Ratcliffe, Mike (author), Skrip, Kari (author), and Wilson, James (author)
Format:: Editorial
Publication Date:: 2001
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36501
Journal Title:: International Journal of Advertising
Journal Title Details:: 20(2) : 239-262

45. Integrated marketing success stories

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bulik, Beth Snyder (author) and Maddox, Kate (author)
Format:: Journal Article
Publication Date:: 2004-06-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30276
Journal Title:: B to B
Journal Title Details:: 89(6) : 20-23
Notes:: Includes a case report about introduction of Mustang Max, a new crop insecticide from FMC.

46. It's more important than ever to differentiate your brand when marketing to farmers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Walter, Jeff (author)
Format:: Commentary
Publication Date:: 2016-10-25
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07883
Notes:: "Marketing to Farmers" blog from Rhea+Kaiser, Naperville, Illinois. 3 pages.

47. Linguistic false friends and expected food markets: what can make consumers not choose your product?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fauquet-Alekhine, Philippe (author) and Fauquet-Alekhine-Pavlovskaia, Elene (author)
Format:: Paper
Publication Date:: 2011-08
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00072
Notes:: Paper prepared for presentation at the European Association of Agricultural Economists 2011 Congress, Zurich, Switzerland, August 30-September 2, 2011. Via AgEcon Search. 12 pages.

48. McDonald's in the European Union: Do you want croc 'o legumes with that?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Johnson, Alex (author), Giles, Blake (author), Smith, Christina (author), and Czarnik, Jill (author)
Format:: Journal article
Publication Date:: 2008
Published:: International: International Business Immersion Program, University of Illinois, Urbana.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29353
Journal Title:: IBIP Student Magazine
Journal Title Details:: : 13-16

49. Meyocks releases new tool allowing marketers to assess, compare a brand's marketplace meaning

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News release
Publication Date:: 2017-01-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07878
Notes:: Brand Typology tool available for free at www.brandtypologytool.com, From The Meyocks Group via AgriMarketing Weekly. 1 page.

50. NYC [New York City] fruit influencer: Here's how to market your company on social media

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sowder, Amy (author)
Format:: Journal article
Publication Date:: 2021-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12178
Journal Title:: Packer
Notes:: Online from publication. 4 pages., Suggestions from a New York City-based exotic fruit influencer and leadership developer Angela Scarfia in leading an online workshop about marketing produce brands and companies on social media.

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