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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Ind, Nicholas (author)
Format:
Book
Publication Date:
1993
Published:
UK: Kogan Page Limited, London, England
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29918
Subject Term:
advertising , appeals (message) , audience analysis , audience research , campaign planning , campaigns , case studies , communication planning , communicator effectiveness , food , humor , marketing communication , market research , brands , and branding
Notes:
223 pages., One of the featured campaigns (Chapter 13) involves the creation of Phileas Fogg to help establish a brand by British snack food marketer, Derwent Valley Foods.
