- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Reid, Mike (author), Johnson, Trent (author), Ratcliffe, Mike (author), Skrip, Kari (author), and Wilson, James (author)
- Format:
- Editorial
- Publication Date:
- 2001
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36501
- Journal Title:
- International Journal of Advertising
- Journal Title Details:
- 20(2) : 239-262
- Subject Term:
- advertising, advertising agencies, Australia, campaign planning, communication planning, direct mail, drink, expenditures, Internet, media selection, New Zealand, promotion, public relations, sales promotion, shows, wine, outdoor, marketing communication, brands, and branding
