- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Roads, Craig (author)
- Format:
- Journal article
- Publication Date:
- 2007-07
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26089
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 45(6) : 29, 32
- Subject Term:
- advertising, agribusiness, campaigns, image, public relations, marketing communication, agri-marketing, crop protection, brands, trust, credibility (source), and branding
- Notes:
- Posted at www.agrimarketing.com/show_story.php?id=45899
