- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bulik, Beth Snyder (author) and Maddox, Kate (author)
- Format:
- Journal Article
- Publication Date:
- 2004-06-07
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30276
- Journal Title:
- B to B
- Journal Title Details:
- 89(6) : 20-23
- Subject Term:
- advertising, agribusiness, campaign planning, campaigns, chemicals, media selection, pest management, pesticides, marketing communication, agri-marketing, brands, and branding
- Notes:
- Includes a case report about introduction of Mustang Max, a new crop insecticide from FMC.
