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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Farrelly, Matthew C. (author) and Davis, Kevin C. (author)
Format:
Book chapter
Publication Date:
2008
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01366
Subject Term:
appeals (message) , audience analysis , audience research , campaign planning , campaigns , case studies , communication methods , education effects , health education , health information , history , message content , social marketing , youth , tobacco , health , marketing communication , brands , and branding
Notes:
Pages 127-145 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.
