Animals in advertising: Love dogs? Love the ad!

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lancendorfer, Karen M. (author / Haworth College of Business), Atkin, JoAnn L. (author / Haworth College of Business), and Reece, Bonnie B. (author / Michigan State University)
    Format:
    Journal article
    Publication Date:
    unknown
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30374
    Journal Title:
    Journal of Business Research
    Journal Title Details:
    61
    Subject Term:
    advertising, animals, attitudes, consumer attitudes, persuasion, readership, marketing communication, companion animals, brands, consumers attitudes, dogs, and branding
    Notes:
    2008

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