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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Gray, Allen (author)
Format:
journal article
Publication Date:
2010-05
Published:
USA: Rural Development, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30165
Journal Title:
Rural Cooperatives
Journal Title Details:
77(3) : 4-8, 42-43
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
O'Brien Kyle (author)
Format:
Online article
Publication Date:
2018-07-11
Published:
United States: The Drum
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D11499
Notes:
3 pages., via website
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Lancendorfer, Karen M. (author / Haworth College of Business), Atkin, JoAnn L. (author / Haworth College of Business), and Reece, Bonnie B. (author / Michigan State University)
Format:
Journal article
Publication Date:
unknown
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30374
Journal Title:
Journal of Business Research
Journal Title Details:
61
Notes:
2008
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Molleda, Juan-Carlos (author)
Format:
Journal article
Publication Date:
2009-04
Published:
Colombia: International Public Relations Association
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29034
Journal Title:
Frontline
Notes:
Reports on efforts to revamp the image of a sombrero-clad farmer named Juan Valdez who has served as a coffee ambassador to the world since 1959.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Haig, Matt (author)
Format:
Book
Publication Date:
2011
Published:
International: Kogan Page Limited, London, Enland.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01165
Notes:
Second edition. 242 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Champniss, Guy (author) and Rodes Vila, Fernando (author)
Format:
Book
Publication Date:
2011
Published:
International: John Wiley Sons, Ltd., West Sussex, UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00090
Notes:
290 pages
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Woodward, Ashley (author)
Format:
Journal article
Publication Date:
2008
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26975
Journal Title:
Agri Marketing
Journal Title Details:
46(1) : 16-17
Notes:
Features a marketing communications campaign by Wyffels Hybrids, Geneseo, Illinois.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2008-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28547
Journal Title:
Agri Marketing
Journal Title Details:
46(9) : 32
Notes:
Posted at http://www.agrimarketingdigital.com/?iid=19654
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Roads, Craig (author)
Format:
Journal article
Publication Date:
2007-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26089
Journal Title:
Agri Marketing
Journal Title Details:
45(6) : 29, 32
Notes:
Posted at www.agrimarketing.com/show_story.php?id=45899
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Vital Farms
Format:
Video
Publication Date:
2017-09-26
Published:
United States: YouTube
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D11497
Notes:
1 page., via YouTube
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
News release
Publication Date:
2010-08-16
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30440
Notes:
Via AgriMarketing Weekly. 2 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Machado, Barry (author) and McCormick, Sargent M. (author)
Format:
Article
Publication Date:
2013-10-20
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09319
Notes:
Online from builtinchicago.org. 9 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Collart, Alba J. (author), Palma, Marco A. (author), and Carpio, Carlos E. (author)
Format:
Journal article
Publication Date:
2013-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09665
Journal Title:
Journal of Agricultural and Applied Economics
Journal Title Details:
45(2) : 229-242
Notes:
Findings suggested that in-store point-of-purchase advertising was not sufficient to significantly increase brand awareness and total demand for local ornamental brands. Buying frequency was found to increase both overall demand and likelihood of brand awareness.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2007-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26630
Journal Title:
Agri Marketing
Journal Title Details:
45(9) : 34, 36
Notes:
Posted at www.agrimarketing.com, Describes a campaign by the Ethanol Promotion and Information Council to encourage public acceptance of bio-based fuel.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Golan, Guy J. (author) and Zaidner, Lior (author)
Format:
Journal article
Publication Date:
2008
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36506
Journal Title:
Journal of Computer-Mediated Communication
Journal Title Details:
13(4) : 959-972
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Chung, Chanjin (author) and Suh, Daeseok (author)
Format:
Paper
Publication Date:
2009-07-28
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29728
Notes:
Presented at the American Agricultural Economics Association annual meeting, Milwaukee, Wisconsin, July 26-28, 2009. 15 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Marley, Morgan L. (author), Abrams, Katie M. (author), and Castillo, Daniela (author)
Format:
Online journal article
Publication Date:
2019-01-01
Published:
New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10812
Journal Title:
Journal of Applied Communications
Journal Title Details:
103(3)
Notes:
25 pages., via online journal., Designers are trained professionals who understand how to effectively visually communicate based on executing principles of design and an understanding of their audience. Within the beef seedstock industry, ad design varies widely in terms of technical effectiveness, but how do those differences affect potential customers? This study tested the effects of seedstock ad’s graphic design on the viewer’s trust and credibility among 561 Angus cattle producers. Our results show the graphic design of a beef seedstock ranch ad promoting an upcoming bull sale did not influence producers’ perceptions of trust and credibility. However, results did reveal better designed ads are positively related to producers’ trust of that brand. We suggest the study results were influenced by a first impression established through the brand description presented to all treatment groups, which illustrates beef seedstock buyers may be more reliant on other informational cues than design to inform their purchasing decisions. Future research is needed to parcel out effects of the brand information relative to the design aspects of the ad.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Westover, Michael Lea (author) and Randle, Quint (author)
Format:
Journal article
Publication Date:
2009
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D11600
Journal Title:
Journal of Promotion Management
Journal Title Details:
15 : 57-73
Notes:
18 pages., Online via UI e-subscription, Through an experimental design, this study examined the effects of the weight or body type of those modeled in advertisements on purchase intent for two types (diet and non-diet) of a fictitious brand of soda. Findings revealed that thinner models were associated with greater purchase intent and more positive brand belief for the diet drink. However, no relationship was found between model size and purchase intent or brand belief for the non-diet drink.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
National Pork Board (author) and Lessing-Flynn (author)
Format:
Online document
Publication Date:
2015
Published:
United States: Public Relations Society of America
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10300
Notes:
3 pages., Via Silver Anvil Awards., Consumers have questions about how pigs are raised, and no one knows the answers better than pork producers themselves. Activist groups against pig farming have become increasingly active on social media, where the voices of pork producers were relatively silent. As the connection between pork producers and the food industry, the National Pork Board recognized the potential damage this could cause to the pork industry’s reputation. The #RealPigFarming campaign was born out of a need to engage producers in sharing stories from their farms, and contributing to online conversation about pork production. The results surpassed original goals by 2,730 percent.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Thomas, Arthur M. (author) and Canter, Neil (author)
Format:
Journal article
Publication Date:
2009-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35956
Journal Title:
Agricultural and Resource Economics Review
Journal Title Details:
38(3) : 431-444
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2009-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29087
Journal Title:
Agri Marketing
Journal Title Details:
47(5) : 25-27
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Palmer, Edward L. (author) and Carpenter, Courtney F. (author)
Format:
Journal article
Publication Date:
2006
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36502
Journal Title:
Media Psychology
Journal Title Details:
8(2) : 165-190
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Dool, Greg (author)
Format:
Journal article
Publication Date:
2017
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 129 Document Number: D11265
Journal Title:
Folio
Notes:
July 13 issue via online. 3 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Ind, Nicholas (author)
Format:
Book
Publication Date:
1993
Published:
UK: Kogan Page Limited, London, England
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29918
Notes:
223 pages., One of the featured campaigns (Chapter 13) involves the creation of Phileas Fogg to help establish a brand by British snack food marketer, Derwent Valley Foods.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Sporleder, Thomas L. (author) and Liu, Juan (author)
Format:
Journal article
Publication Date:
2007
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26835
Journal Title:
International Food and Agribusiness Management Review
Journal Title Details:
10(1)
Notes:
Posted at AgEcon Search: http://agecon.lib.umn.edu
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Sellers, Daniel (author)
Format:
Journal article
Publication Date:
2014
Published:
Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02684
Journal Title:
Ryerson Review of Journalism
Notes:
Spring 2014 issue. 4 pages., Author's experience in trying to examine a proliferating hybrid of journalism and advertising - branded content.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2009-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29593
Journal Title:
Rural Cooperatives
Journal Title Details:
76(6) : 18-20
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Reid, Mike (author), Johnson, Trent (author), Ratcliffe, Mike (author), Skrip, Kari (author), and Wilson, James (author)
Format:
Editorial
Publication Date:
2001
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36501
Journal Title:
International Journal of Advertising
Journal Title Details:
20(2) : 239-262
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Bulik, Beth Snyder (author) and Maddox, Kate (author)
Format:
Journal Article
Publication Date:
2004-06-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30276
Journal Title:
B to B
Journal Title Details:
89(6) : 20-23
Notes:
Includes a case report about introduction of Mustang Max, a new crop insecticide from FMC.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Hiebert, Paul (author)
Format:
Online article
Publication Date:
2020-03-16
Published:
United States: AdWeek
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D11491
Notes:
4 pages., via website
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Fauquet-Alekhine, Philippe (author) and Fauquet-Alekhine-Pavlovskaia, Elene (author)
Format:
Paper
Publication Date:
2011-08
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00072
Notes:
Paper prepared for presentation at the European Association of Agricultural Economists 2011 Congress, Zurich, Switzerland, August 30-September 2, 2011. Via AgEcon Search. 12 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Carpio, Carlos E. (author) and Isengildina-Massa, Olga (author)
Format:
Paper
Publication Date:
2009-02-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29752
Notes:
Presented at the annual meeting of Southern Agricultural Economics Association, Atlanta, Georgia, January 31-February 3, 2009. 26 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
News release
Publication Date:
2017-01-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07878
Notes:
Brand Typology tool available for free at www.brandtypologytool.com, From The Meyocks Group via AgriMarketing Weekly. 1 page.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
de Pelsmacker, Patrick (author), Dens, Nathalie (author), Goos, Peter (author), and Aleksandrovs, Leonids (author)
Format:
Journal article
Publication Date:
2015-12-01
Published:
United States: Advertising Research Foundation
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12451
Journal Title:
Journal of Marketing Research
Journal Title Details:
Vol. 55 Issue 4
Notes:
15 pages, The current study applied a “mixture-amount modeling” statistical approach—used most often in biology, agriculture, and food science—to measure the impact of advertising effort and allocation across different media. The authors of the current paper believe advertisers can use the mixture-amount model to detect optimal advertising-mix allocation changes as a function of their total advertising effort. The researchers demonstrated the use of the model by analyzing Belgian magazine and television data on 34 advertising campaigns for beauty-care brands. The goal is to help advertisers maximize desirable outcomes for campaign recognition and brand interest.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Chrysler Group.
Format:
News release
Publication Date:
2013-02-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D01111
Notes:
Online via Agri Marketing Weekly. 2 page.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Press release
Publication Date:
2018-02-01
Published:
USA: NPPC News
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 170 Document Number: D09243
Notes:
2 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
News release
Publication Date:
2016-03-25
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D06614
Notes:
National Pork Producers Council, Des Moines, Iowa. 2 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Cisilino, Federica (author) and Cesaro, Luca (author)
Format:
Book chapter
Publication Date:
2009
Published:
Ital y
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29845
Notes:
Pages 105-119 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Bechtel, Wyatt (author)
Format:
Journal article
Publication Date:
2018-11
Published:
Lenexa, Kansas: Drovers CattleNetwork
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10024
Journal Title:
Drovers Cattlenetwork
Journal Title Details:
: 20
Notes:
Features a campaign, "Brand the Barn," that involves painting the Certified Angus Beef logo on barns throughout the nation.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Henderson, Lynn (author)
Format:
Journal article
Publication Date:
2010-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30609
Journal Title:
Agri Marketing
Journal Title Details:
48(8) : 22-24
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Van Rhyne, Zhikona (author), Chinyamurindi, Willie (author), and Cilliers, Liezel (author)
Format:
Journal article
Publication Date:
2019
Published:
South Africa
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11368
Journal Title:
South African Journal of Information Management
Journal Title Details:
21(1), a1081
Notes:
7 pages., Online via Directory of Open Access Journals (DOAJ). 7 pages., The aim of this study was to determine the mediating role of psychological dependence between social networking sites addiction and attitude towards social networking advertising among a sample of rural students in South Africa. Findings indicated that "perceived ease of use positively supports psychological dependence." Authors interpreted the findings in terms of opportunities for establishing marketing relationships.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Li, Xun (author) and Lopez, Rigoberto A. (author)
Format:
Paper
Publication Date:
2012-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00937
Notes:
Paper presented at the Agricultural and Applied Economics Association annual meeting, Seattle, Washington, August 12-14, 2012. 16 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Lopez, Rigoberto A. (author), Liu, Yizao (author), and Zhu, Chen (author)
Format:
Poster
Publication Date:
2012-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00945
Notes:
Poster presented at the Agricultural and Applied Economics annual meeting, Seattle, Washington, August12-14, 2012. 2 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Herbst, Kenneth C. (author) and Allan, David (author)
Format:
Journal article
Publication Date:
2006
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36493
Journal Title:
International Journal of Advertising
Journal Title Details:
25(2) : 213-222
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Schmuck, Desirée (author), Matthes, Jörg (author), Naderer, Brigitte (author), and Beaufort, Maren (author)
Format:
Journal article
Publication Date:
2017-05-05
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09805
Journal Title:
Environmental Communication
Journal Title Details:
12(3) : 414-429
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Lewis, Karen E. (author), Grebitus, Carola (author), and Nayga Jr., Rodolfo M. (author)
Format:
Journal article
Language:
English / French
Publication Date:
2016-10-04
Published:
International: John Wiley & Sons Ltd.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08315
Journal Title:
Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie
Journal Title Details:
64 (4): 753-777