- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bechtel, Wyatt (author)
- Format:
- Journal article
- Publication Date:
- 2018-11
- URL:
- http://digitaledition.qwine.com/publication
- Published:
- Lenexa, Kansas: Drovers CattleNetwork
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10024
- Journal Title:
- Drovers Cattlenetwork
- Journal Title Details:
- : 20
- Subject Term:
- advertising, beef, campaigns, cattle, commodity promotion, livestock, meat, media effectiveness, promotion, outdoor, brands, branding, place-based communication, and brand reputation
- Notes:
- Features a campaign, "Brand the Barn," that involves painting the Certified Angus Beef logo on barns throughout the nation.
