- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lopez, Rigoberto A. (author), Liu, Yizao (author), and Zhu, Chen (author)
- Format:
- Poster
- Publication Date:
- 2012-08
- URL:
- http://ageconsearch.umn.edu/handle/124445
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00945
- Subject Term:
- advertising, buyer behavior, buying behavior, consumers, consumption, drink, media effectiveness, television, brands, and branding
- Notes:
- Poster presented at the Agricultural and Applied Economics annual meeting, Seattle, Washington, August12-14, 2012. 2 pages.
