Print and paper in a digital world: an international survey of consumer preferences, attitudes and trust

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    2017
    URL:
    https://twosidesna.org/survey2017/
    Published:
    International: Two Sides North America, Inc., Chicago, Illinois.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: D11534
    Subject Term:
    attitudes, consumers, expenditures, information gathering, information sources, online services, print media, public attitudes, readership, USA, mail, privacy, trust, information storage and retrieval, security, information security, Australia (Oceania), Brazil (Latin America; South America), France (Europe), Germany (Europe), Italy (Europe), New Zealand (Oceania), South Africa (Africa, Southern), Spain (Europe), United Kingdom (United Kingdom of Great Britain and Northern Ireland (UK)(Europe), digital media, paper, reading patterns, information cost, and digital overload
    Notes:
    16 pages., Online from publisher website., "This survey provides insight into how consumers around the globe view, prefer and trust paper and print, from reading for leisure or gaining information to news or marketing collateral." Findings based on a representative international survey of more than 10,700 consumers in 10 countries.

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