Pages 31-32 in Extension Circular 534, Review of Extension Research, January through December 1960, U.S. Department of Agriculture, Washington, D.C. Summary of thesis research for master of science in home demonstration methods, University of Tennessee, Knoxville. 1959. 67 pages.
15 pages, online journal article, Purpose: This paper examines the attitudes and perceptions of Irish adolescents towards potential careers in dairy farming within the context of generational renewal for a dynamic agri-food sector.
Design/methodology/approach: The lens of occupational choice theory was used to present a framework within which potential careers are considered. A questionnaire-survey was undertaken with 490 Irish adolescents (15–18 yrs).
Findings: While parents have the greatest influence on the career choices of adolescents, there was a positive correlation between studying agricultural science in school and considering an agricultural related career. Adolescent's attitudes towards careers in dairy farming were subject to perceptions about gender, farm ownership, potential income and work-life balance. There was a high degree of openness to gaining work experience on dairy farms.
Practical implications: With an increased interest in agricultural science in second level schools in Ireland, the findings point to opportunities to influence awareness and attitudes of adolescents and their parents about career possibilities in dairy farming and to encourage both familial and non-familiar generational renewal.
Theoretical implications: The paper contributes an understanding of career choices and aspirations in adolescence to add to the growing body of literature on generational renewal in farming.
Originality/value: This paper focuses specifically on dairy farming, providing more detailed information about adolescents’ perceptions of dairy farming careers. The study highlights the positive relationship between studying agricultural science in school and subsequent interest in agricultural related careers. The results indicate that generation renewal in agriculture can be enhanced by giving increased attention to agriculture in school curricula.
Shellabarger, Rachel M. (author), Voss, Rachel C. (author), Egerer, Monika (author), Chiang, Shun-Nan (author), and University of California, Santa Cruz
Format:
Journal article
Publication Date:
2018-10-17
Published:
United States: Springer Netherlands
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10316
13 pages., Via online journal., The idea of a profound urban–rural divide has shaped analysis of the 2016 U.S. presidential election results. Here, through examples from agri-food systems, we consider the limitations of the urban–rural divide framework in light of the assumptions and intentions that underpin it. We explore the ideas and imaginaries that shape urban and rural categories, consider how material realities are and are not translated into U.S. rural development, farm, and nutrition policies, and examine the blending of rural and urban identities through processes of rural deagrarianization and urban reagrarianization. We do not argue that an urban–rural divide does not exist, as studies and public opinion polls illustrate both measured and perceived differences in many aspects of the lived experiences that shape our individual and collective actions. Ultimately, we suggest that the urban–rural divide concept obscures the diversity and dynamism of experiences each category encompasses. Additionally, it ignores the connections and commonalities that demand integrative solutions to challenges in agri-food systems, and draw attention to the power relations that shape resource access and use within and across urban and rural spaces.
10 pages., Via online journal., A survey of Connecticut consumers was used to investigate perceptions of various green industry retailers. Consumer perceptions of independent garden centers (IGC), home improvement centers (HIC), and mass merchandisers (MM) business practices and their perceived value were assessed. Analysis of variance and ordinary least squares regression models were used to analyze the data. Results indicated that customer service, knowledgeable staff, and high-quality plants are important factors when consumers are deciding where to shop. IGCs were ranked highest in perceived customer service, knowledgeable staff, and plant quality, followed by HICs. MMs were ranked lowest for the majority of measured business practices, with the most notable exception being price. Additionally, IGCs, HICs, and MMs are perceived differently across age cohorts.
4 pages, via Online journal, Bougainvillea (Bougainvillea sp.) plant inflorescence number will vary in response to multiple cues such as changes in temperature, water, light intensity, pruning, and photoperiod. Previous research reports that the application of plant growth regulators (PGRs) to bougainvillea grown under varying photoperiods improved inflorescence number, probably as a result of changes in gibberellic acid (GA) levels. There are many bioactive plant GAs, but we chose to investigate differences in gibberellic acid 3 (GA3) levels and inflorescence number in response to the application of ethephon (2-cholorethylphosponic acid) or abscisic acid (ABA) to ‘Afterglow’ bougainvillea (Bougainvillea ×buttiana) grown under 14-hour photoperiod [long-day (LD)] conditions. Plants were 5 inches tall with seven visible lateral nodes and were grown in a greenhouse in 4-inch pots filled with 5-mm coarse aquarium zeolite. Ethephon was applied as a foliar spray at 0.05, 0.07, 0.10, 0.15, or 0.20 mg/plant. ABA was applied as a soil drench at 1, 1.5, 3, 6, 8, or 10 mg/plant. Endogenous levels of GA3 were measured 1 and 48 days after treatment to calculate the change in GA3 (∆GA3). A short day (SD) control of 8 hours was included to measure differences in inflorescence number and ∆GA3 between photoperiods. ‘Afterglow’ plants grown under SD conditions had the greatest decrease in ∆GA3 (–1.09 µg·g–1) over 48 days and the most inflorescences (10.6) compared with LD control plants with a decrease in ∆GA3 of –0.09 µg·g–1 and fewer inflorescences (1.0). Plants grown under LD conditions and treated with 0.05 mg/plant ethephon had inflorescence numbers (9.6) and levels of ∆GA3 (–0.74 µg·g–1) similar to the SD control. As ethephon rate increased to more than 0.05 mg/plant, inflorescence number on LD plants decreased and ∆GA3 increased. Exogenous ABA rates of 1 mg/plant produced inflorescence numbers (1.4) and ∆GA3 (–0.10 µg·g–1) similar to the LD control. As the rate increased, ∆GA3 increased and inflorescence number decreased. Plants treated with ABA rates of 3 mg/plant and more were defoliated and had no inflorescences.
Syngenta (author) and G&S Business Communications (author)
Format:
Online document
Publication Date:
2017
Published:
United States: Public Relations Society of America
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10303
Notes:
4 pages., Via Silver Anvil Awards., For years, males have dominated our image of agriculture. But in reality, women also hold important and diverse roles in the industry. G&S Business Communications launched a campaign for its client, Syngenta, to address this reality. As part of the campaign, Syngenta US joined the FarmHer movement as the presenting sponsor of the new television series “FarmHer on RFD-TV.” The FarmHer campaign helped nurture a relationship with this emerging group of customers, increase brand affinity among U.S. farmers and develop a stronger community among Syngenta employees to expand its diversity and inclusion initiative.
Melichar, Emanuel (author / Senior Economist, Board of Governors of the Federal Reserve System, Washington, D.C.) and Senior Economist, Board of Governors of the Federal Reserve System, Washington, D.C.
Format:
Journal article
Publication Date:
1977-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: C00077
Penson, John B., Jr. (author / Assistant Professor of Agricultural Finance, Texas A&M University, College Station) and Assistant Professor of Agricultural Finance, Texas A&M University, College Station
Format:
Journal article
Publication Date:
1977-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: C00182
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10052
Notes:
3 pages., Correspondence via email., Recommends that agricultural communications students take course work to learn how to do statistical tests and interpret the results of others' research.
Bonnen, James T. (author / Michigan State University)
Format:
Conference paper
Publication Date:
1989
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06626
Notes:
Bonnen; Paper presented to the Conference on Rural Data Needs : the Role of Public Universities; 1989 March 29-31; Lexington, KY, East Lansing, MI : Department of Agricultural Economics, Michigan State University, 1989. 23 p. (Staff paper no. 89-62)
Powers, R.D. (author / University of Wisconsin, Department of Agricultural Journalism) and University of Wisconsin, Department of Agricultural Journalism
Format:
Manual
Publication Date:
1966
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 27 Document Number: B02762
Notes:
Madison, WI : University of Wisconsin, College of Agriculture, Department of Agricultural Journalism, 1966. 53 p. (Bulletin 35)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: C25342
Notes:
From Vocal Point column via Food Safety Network. 3 pages., Author challenges accuracy of widely-accepted government statistics claiming that Americans spend under 10 percent of their disposable income on food.
20 pages., Via online journal., Agricultural technology continues to evolve to meet the demands of a growing world, but previous advancements in agricultural technology have been met with resistance. Improved science communication efforts can assist in bridging the gap between expert and lay opinion to improve reception of scientific information. Using the framework of the heuristic model of persuasion, the purpose of this study was to examine the impact of emphasizing elements of source credibility – trustworthiness and expertise – and the gender of the source on perceptions of source credibility. A sample of 122 undergraduate students were exposed to one of the four possible developed message treatments. Data collection took place in a laboratory setting using an online instrument that had a randomly-assigned stimulus research design. The results indicated the treatment conditions had higher mean scores for source credibility than the control. Further inferential analysis, however, showed the differences to be non-significant. One significant finding showed the gender of the source can influence perceptions of credibility. This suggests merit in using female sources when presenting scientific information to the Millennial population. While choosing credible sources to present information is important, more research is needed regarding the effect of emphasizing various credibility components and the role of source gender on perceptions of source credibility.
13 pages, via online journal, Photography is an important competency of agricultural communications graduates and is a core skill taught in the discipline’s curriculum. The [department] at [university] offers an undergraduate photography course twice yearly in two semester formats: a traditional spring semester where photography principles are taught in the classroom and a 12-day experiential intersession semester that allows for flexibility in how and where the course is taught. Both semesters utilize the same instructor, assignments, and grading rubric. While much agricultural communications research has focused on photography as a needed skill, few studies examine photography teaching methods. The purpose of this study was to compare student performance in an agricultural communications digital photography course taught with an experiential learning approach to a traditional classroom approach during the 2016 and 2017 academic calendar years. Kolb’s (1984) experiential learning theory was used as the theoretical framework for this study. Independent-samples t-tests were conducted to compare students’ cumulative mean assignment scores, individual assignment mean scores, and rubric criteria mean scores within the two instruction formats. The results suggest instruction method has an effect on student performance in agricultural communications digital photography courses. Students in the experiential intersession course had significantly higher mean cumulative assignment scores compared to students in the traditional course. While individual assignment performance was less affected by instruction format, students’ understanding of specific photography skills (rubric criteria), especially composition and clarity was higher when in the experiential intersession format.
Lokhande, Madhusudan R. (author), Moulik, Tushar Kanti (author), and Division of Agricultural Extension, Indian Agricultural Research Institute, New Delhi; Division of Agricultural Extension, Indian Agricultural Research Institute, New Delhi
Format:
Journal article
Publication Date:
1968
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05152
