- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Makens, James C. (author)
- Format:
- Journal article
- Publication Date:
- 1964-10
- URL:
- http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=6741211&site=ehost-live
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D06980
- Journal Title:
- Journal of Marketing
- Journal Title Details:
- 28(4) : 10-16
- Subject Term:
- advertising, advertising research, attitudes, consumer information, consumers, farm products, meat, promotion, retail, retail promotion, statistics, and branding