1. The relation between customer types in a real supermarket compared to a virtual supermarket Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Khan, Vassilis-Javed (author) and Brouwer, Rebecca (author) Format: Journal article Publication Date: 2016-04 Published: Netherlands Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07093 Journal Title: Journal of Virtual Worlds Research Journal Title Details: 9(1) : 1-14