- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Waugh, Frederick V. (author) and Beckman, Theodore N. (author)
- Format:
- Book review
- Publication Date:
- 1938-01
- URL:
- http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=6847602&site=ehost-live
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D07513
- Journal Title:
- Journal of Marketing
- Journal Title Details:
- 3 (3): 299-301
- Subject Term:
- advertising, agricultural policy, costs, crops, data analysis, farm products, government policies, markets (selling), opinion, productivity, statistics, marketing communication, and USA (United States of America; North America)
