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Don't blow your focused group interviews out of proportion

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Palshaw, J.L. (main author / Palshaw Measurement Inc., Southport, CT), Palshaw Measurement Inc., Southport, CT
Format:
Journal article
Publication Date:
1980
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53
Subject Term:
advertising agencies, advertising research, focus groups, research methods, statistics
Notes:
AgComm Teaching