- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Palshaw, J.L. (author / Palshaw Measurement Inc., Southport, CT) and Palshaw Measurement Inc., Southport, CT
- Format:
- Journal article
- Publication Date:
- 1980
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00948
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 18(3): 36-37
- Subject Term:
- advertising agencies, advertising research, focus groups, research methods, and statistics
- Notes:
- AgComm Teaching
