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    Start Over Subject Term milk Subject Term promotion

    12. Got milk?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Book chapter
    Publication Date:
    2002
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18105
    Notes:
    Pages 202-204 in Mary Cross (ed.), A century of American icons: 100 products and slogans from the 20th century consumer culture. Greenwood Press, Westport, Connecticut. 236 pages, Describes the "Got milk?" campaign by the California Milk Processor Board during the 1990s.

    14. How advertising sold milk

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mellor, C. Michael (author)
    Format:
    Book review
    Publication Date:
    1965-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36470
    Journal Title:
    Journal of Advertising Research
    Journal Title Details:
    5(4) : 58
    Notes:
    Reviews a USDA research report, The effect of different level of promotional expenditures on sales of fluid milk.

    15. How branded marketing and media campaigns can support a healthy diet and food well-being for Americans: evidence from 13 campaigns in the United States

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Englund, Tessa R. (author), Zhou, Mi (author), Hedrick, Valisa E. (author), and Kraak, Vivica I. (author)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: D11540
    Journal Title:
    Journal of Nutrition Education and Behavior
    Journal Title Details:
    52(1) : 87-95
    Notes:
    9 pages., Online via publisher., An adapted health-branding framework guided the 3-step mixed-methods approach to identify evidence for campaigns using a scoping review, comprehensive literature review (1990-2016), and key-informant interviews. Results showed that industry, government, and non-governmental organizations supported 13 campaigns that used various health-branding strategies.

    16. Measuring the effect of agricultural advertising

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wolf, Alois F. (author)
    Format:
    Journal article
    Publication Date:
    1944
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11386
    Journal Title:
    Journal of Farm Economics
    Journal Title Details:
    26(2) : 327-347
    Notes:
    21 pages., Economic analyst provided evidence of "the deplorable state of affairs in the analytical procedure employed in the evaluation of the effects of advertising in the agricultural field."

    17. Midwest Dairy promotes "moon milk" on U-M campus

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Article
    Publication Date:
    2018-10-30
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12013
    Journal Title:
    The Farmer
    Notes:
    Online from Farm Progress website. 6 pages., Describes a special event on the University of Minnesota campus involving free "moon milk" for students. "The warm, frothy milk-based beverage was described by Health magazine as 'a trendy new insomnia fighter...popping up all over social media, often in colorful hues'."

    18. Milk's mustache wiped off

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Guebert, Alan (author)
    Format:
    Article
    Publication Date:
    2004-02-27
    Published:
    Food Routes Network, Millheim, Pennsylvania
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 135 Document Number: C20677
    Notes:
    5 pages; The Final Word issue 88

    20. New York committee for increased milk use helps industry solve public relations problems

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1962-08
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21301
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    2(8) : 1-4