Vergot, Pete III (author), Cherry, Whitney (author), and Association for International Agricultural and Extension Education
Format:
Abstract
Publication Date:
2010-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00427
Notes:
Abstract of article in the proceedings of the 26th annual meeting of the Association for International Agricultural and Extension Education in Saskatoon, Saskatchewan, Canada, May 16-19, 2010.
Saunders, Susan (author), Smith, William A. (author), and Saunders: Director of Social Marketing Programs, Academy for Educational Development; Smith: Senior Vice President, Academy for Educational Development
Format:
Journal article
Publication Date:
1984
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 79 Document Number: C04511
10 pages., Article # 5RIB3, via online journal., We developed a program centered on a social marketing–enhanced home energy education visit to encourage homeowner adoption of specific energy conservation measures. We randomly assigned 170 homeowners to an experimental condition that included energy education before an energy audit or a control condition that included only an energy audit. Participants in the experimental condition adopted more no-cost and low-cost one-time energy conservation changes, such as adjusting refrigerator/freezer temperatures and lowering hot water temperature. However, they did not invest more in home energy renovations or other costly changes, such as replacing inefficient appliances. We discuss implications of this experiment for enhancing effectiveness of Extension-based energy education programs.
