Social marketing : two views two opportunities

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Saunders, Susan (author), Smith, William A. (author), and Saunders: Director of Social Marketing Programs, Academy for Educational Development; Smith: Senior Vice President, Academy for Educational Development
    Format:
    Journal article
    Publication Date:
    1984
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 79 Document Number: C04511
    Journal Title:
    Development Communication Report
    Journal Title Details:
    47 : 1-2
    Subject Term:
    advertising, campaign planning, communication barriers, communication planning, concepts, conflict, development, development communication, marketing, promotion, rural development, social marketing, marketing communication, and social issues

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