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Social marketing : two views two opportunities

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Saunders, Susan (main author), Smith, William A. (author), Saunders: Director of Social Marketing Programs, Academy for Educational Development; Smith: Senior Vice President, Academy for Educational Development
Format:
Journal article
Publication Date:
1984
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, campaign planning, communication barriers, communication planning, concepts, conflict, development, development communication, marketing, promotion, rural development, social marketing, marketing communication, social issues