- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Andreasen, Alan R. (author)
- Format:
- Journal article
- Publication Date:
- 2012
- URL:
- http://journals.ama.org/doi/abs/10.1509/jppm.09.035
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: D02397
- Journal Title:
- Journal of PublicPolicy and Marketing
- Journal Title Details:
- 31(1) : 36-41
- Subject Term:
- campaigns, finance, information management, management, marketing, marketing techniques, social marketing, marketing communication, and stakeholders
