- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gumucio-Dagron, Alfonso (author)
- Format:
- Journal article
- Publication Date:
- 1991
- URL:
- http://www.comminit.com/global/content/overmarketing-social-marketing
- Published:
- International: Clearinghouse on Development Communication, Arlington, Virginia.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09581
- Journal Title:
- Development Communication Report
- Journal Title Details:
- No. 73
- Subject Term:
- concepts, development, development communication, development issues, history, information issues, marketing, participation, persuasion, rural development, social marketing, and community participation
- Notes:
- Suggests differences in the histories and conceptual foundations of social marketing and development communication.
