The overmarketing of social marketing

Collection:

Agricultural Communications Documentation Center (ACDC)

Contributor:

Gumucio-Dagron, Alfonso (main author)

Format:

Journal article

Publication Date:

1991

URL:

http://www.comminit.com/global/content/overmarketing-social-marketing

Published:

International: Clearinghouse on Development Communication, Arlington, Virginia.

Location:

Agricultural Communications Documentation Center, Funk Library, University of Illinois

Related Item:

Development Communication Report

Related Item Details:

No. 73

Subject Term:

concepts, development, development communication, development issues, history, information issues, marketing, participation, persuasion, rural development, social marketing, community participation

Notes:

Suggests differences in the histories and conceptual foundations of social marketing and development communication.