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The overmarketing of social marketing

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gumucio-Dagron, Alfonso (main author)
Format:
Journal article
Publication Date:
1991
URL:
http://www.comminit.com/global/content/overmarketing-social-marketing
Published:
International: Clearinghouse on Development Communication, Arlington, Virginia.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
concepts, development, development communication, development issues, history, information issues, marketing, participation, persuasion, rural development, social marketing, community participation
Notes:
Suggests differences in the histories and conceptual foundations of social marketing and development communication.