- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Frame, Bob (author) and Newton, Bronwyn (author)
- Format:
- Journal article
- Publication Date:
- 2007-11
- Published:
- International: Blackwell Publishing
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26405
- Journal Title:
- International Journal of Consumer Studies
- Journal Title Details:
- 31(6): 571-581
- Subject Term:
- advertising, advertising research, conservation, marketing, marketing research, New Zealand, social marketing, and sustainability
- Notes:
- 11 p.
