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    33. Optimal producer and social payoff from generic advertising: the case of the Canadian supply-managed egg sector

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McCutcheon, M.L. (author) and Goddard, E. (author)
    Format:
    Journal article
    Publication Date:
    1991
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14818
    Journal Title:
    Canadian Journal of Agricultural Economics
    Journal Title Details:
    40 : 1-24

    34. Optimal producer investment in generic advertising: the case of fluid milk in Ontario and Quebec

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Goddard, E.W. (author) and McCutcheon, M.L. (author)
    Format:
    Journal article
    Publication Date:
    1993
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14789
    Journal Title:
    Canadian Journal of Agricultural Economics
    Journal Title Details:
    41(3) : 329-347

    35. Own and cross-effect of social media on demand for fresh produce: a case of consumer preference for California versus Florida strawberry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chen, Xuqi (author), Gao, Zhifeng (author), and House, Lisa (author)
    Format:
    Poster
    Publication Date:
    2016-02
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08714
    Notes:
    Poster presented at the Southern Agricultural Economics Association annual meeting, San Antonio, Texas, February 6-9, 2016. 24 pages.

    36. Product labeling, advertising and demand for grapefruit juice and grapefruit-juice cocktail

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brown, Mark G. (author), Lee, Jong-Ying (author), and Behr, Robert M. (author)
    Format:
    Paper
    Publication Date:
    1990-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10577
    Notes:
    17 pages., via conference paper presented at the American Agricultural Economics Association conference, August 1990., Analysis of grocery-store scanner data suggested that consumer confusion may exist between the two products, with advertising of grapefruit juice increasing demand for both.

    37. R&D [research and development] versus commodity promotion: budget allocation decisions by agricultural producer associations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Campbell, Zoe (author), Jalili, Rozita (author), and Vercammen, James (author)
    Format:
    Journal article
    Publication Date:
    2007-09
    Published:
    Canada: Canadian Agricultural Innovation Research Network, Saskatoon, SK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09657
    Journal Title:
    Cairn Policy Brief
    Journal Title Details:
    Number 7 : 1-3

    38. Seasonality in long-run advertising elasticities for fluid milk : an application of smoothness priors

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kinnucan, Henry W. (author / Research Associate, Department of Agricultural Economics, Cornell University) and Research Associate, Department of Agricultural Economics, Cornell University
    Format:
    Report
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03004
    Notes:
    AgComm Teaching, Ithaca, NY : Department of Agricultural Economics, Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences, Cornell University, 1981. 23 p. (A.E.Res. 81-9)

    39. Speech : risk perception : a consumers perspective

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bartolini, Anna (author) and Europa<br>European Union
    Format:
    Speech
    Publication Date:
    2003-12-05
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20382
    Notes:
    saved electronically, Posted at: <a href="http://europa.eu.int/comm/food/risk_perception/sp/bartolini.pdf">http://europa.eu.int</a>, 11 pages<br>from Risk Perception: Science, Public Debate and Policy Making Conference Brussels, 4-5 December 2003

    40. Television advertising and beef demand: an econometric analysis of "split-cable" household panel scanner data

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jensen, H.H. (author) and Schroeter, J.R. (author)
    Format:
    Journal article
    Publication Date:
    1992
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14815
    Journal Title:
    Canadian Journal of Agricultural Economics
    Journal Title Details:
    40 : 271-294