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    5. Ad pages in farm publications for 12 months, 1975-74: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1976-01-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15683
    Journal Title:
    Advertising Age
    Journal Title Details:
    47: 54
    Notes:
    1 p.

    6. Ad pages in farm publications for 12 months, 1976-75: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1977-01-17
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15682
    Journal Title:
    Advertising Age
    Journal Title Details:
    48: 56
    Notes:
    1 p.

    7. Ad pages in farm publications for 12 months, 1977-76: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1978-01-16
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15681
    Journal Title:
    Advertising Age
    Journal Title Details:
    49: 112
    Notes:
    1 p.

    8. Ad pages in farm publications for 12 months, 1978-77: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1979-01-15
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15680
    Journal Title:
    Advertising Age
    Journal Title Details:
    50: 58
    Notes:
    1 p.

    9. Ad pages in farm publications for 12 months, 1980-79: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1981-01-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15679
    Journal Title:
    Advertising Age
    Journal Title Details:
    52: 54
    Notes:
    1 p.

    10. Ad pages in farm publications for 12 months, 1981-80: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1982-01-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15678
    Journal Title:
    Advertising Age
    Journal Title Details:
    53: 68
    Notes:
    1 p.

    11. Ad pages in farm publications for 12 months, 1982-81: Fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1983-01-17
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15677
    Journal Title:
    Advertising Age
    Journal Title Details:
    54: 47
    Notes:
    1 p.

    12. Ad pages in farm publications for 12 months, 1983-82 : Fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1984-01-16
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15676
    Journal Title:
    Advertising Age
    Journal Title Details:
    55: 50
    Notes:
    1 p.

    13. Ad pages in farm publications for 12 months, 1984-83 : Fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1985-01-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15675
    Journal Title:
    Advertising Age
    Journal Title Details:
    56 :64
    Notes:
    1 p.

    14. Ad pages in farm publications for 12 months, 1985-84 : Fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1986-01-13
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15674
    Journal Title:
    Advertising Age
    Journal Title Details:
    57 :52
    Notes:
    1 p.

    15. Ad pages in farm publications for 12 months, 1986-85: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1987-01-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15672
    Journal Title:
    Advertising Age
    Journal Title Details:
    50 :45
    Notes:
    1 p.

    16. Ad pages in farm publications for 12 months, 1987-86: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1988-01-18
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15671
    Journal Title:
    Advertising Age
    Journal Title Details:
    59(3):80
    Notes:
    1 p.

    17. Ad pages in farm publications for twelve months, '74-73: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1975-01-13
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15684
    Journal Title:
    Advertising Age
    Journal Title Details:
    46: 34
    Notes:
    1 p.

    23. Advertising pages in farm publications for 1973 and 1972: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1974-01-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15685
    Journal Title:
    Advertising Age
    Journal Title Details:
    45: 46
    Notes:
    1 p.

    24. An economic analysis of the New York State Generic Fluid Milk Advertising Program using an optimal control model

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Conrad, Jon M. (author), Forker, Olan D. (author), Liu, Donald J. (author), and Liu: Assistant Professor, Department of Economics, Iowa State University; Conrad, Forker: Professors, Department of Agricultural Economics, Cornell University
    Format:
    Conference paper
    Publication Date:
    1992
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06465
    Notes:
    James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 319-335

    26. Consumers' willingness to pay for milk quality attributes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Berges, Miriam (author) and Casellas, Karina (author)
    Format:
    Paper
    Publication Date:
    2009-08-22
    Published:
    Argentina
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29726
    Notes:
    Presented at the International Association of Agricultural Economists Conference, Beijing, China, August 16-22, 2009. 19 pages.

    29. Even robots need a house: the robotic milking system facility investment decision case study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fuez, Ryan (author) and Larsen, Ryan (author)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11324
    Journal Title:
    Applied Economics Teaching Resources
    Journal Title Details:
    2(1) : 32-40
    Notes:
    Online via AgEconSearch., In this teaching case study the authors analyze the economics of installing automatic milking systems under three investment scenarios. The study also "provides an opportunity to apply capital budgeting to a modern agriculture investment and addresses broader questions related to technology investment and adoption on farm."

    30. Fair to the cow or fair to the farmer? The preferences of conventional milk buyers for ethical attributes of milk

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Markova-Nenova, Nonka (author) and Watzold, Frank (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    Germany
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10314
    Journal Title:
    Land Use Policy
    Journal Title Details:
    79 : 223-239
    Notes:
    Via UI online subscription.

    32. How advertising sold milk

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mellor, C. Michael (author)
    Format:
    Book review
    Publication Date:
    1965-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36470
    Journal Title:
    Journal of Advertising Research
    Journal Title Details:
    5(4) : 58
    Notes:
    Reviews a USDA research report, The effect of different level of promotional expenditures on sales of fluid milk.

    33. Improving information on organics: information needs from a processor's perspective

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bushway, Christine (author)
    Format:
    Conference paper
    Publication Date:
    2010-02-18
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35975
    Notes:
    Presented at the 2010 Agricultural Outlook Forum, U. S. Department of Agriculture, Arlington, Virginia, February 18, 2010. 18 pages.

    37. Nutrition and food

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Survey report
    Publication Date:
    2019
    Published:
    USA: Gallup, Inc., Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11645
    Notes:
    34 pages., Online from publisher., Results of a national Gallup survey among adult consumers, October 14-31, 2019.

    38. Optimal choice of generic milk advertising expenditures by media outlet

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pritchett, James G. (author), Liu, Donald J. (author), and Kaiser, Harry M. (author)
    Format:
    Journal article
    Publication Date:
    1998-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06017
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    23(1) : 155-169

    39. Optimal choice of generic milk advertising expenditures by media outlet

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaiser, Harry M. (author), Liu, Donald (author), and Pritchett, J.G. (author)
    Format:
    Journal article
    Publication Date:
    1998-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22306
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    23(1) : 155-169
    Notes:
    Results show profits would have increased if funds had been reallocated from television to radio, print and outdoor media outlets.

    40. Promoting products and services bought by farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ferguson, R.C. (author)
    Format:
    Journal article
    Publication Date:
    1975-01-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: C28210
    Journal Title:
    Hoard's Dairyman
    Journal Title Details:
    120 : 60
    Notes:
    No. 7 in a series of features about dairy-related careers. " More than $70 million was spen on presenting information and advertising agricultural products in 1973."

    42. The Vermont publication study : a report on selected extension publications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Phifer, B. (author), Judkina, B. (author), Frutchey, F. (author), and U.S. Department of Agriculture, Federal Extension Service
    Format:
    Report
    Publication Date:
    1961
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 24 Document Number: B02489
    Notes:
    #917, Harold Swanson Collection, abstract available in Main Stacks 630.73 Un364r., Washington, D.C. : U.S. Department of Agriculture, Federal Extension Service, 1961. 34 p. (Extension Service Circular 536)

    43. Transition of public extension to the private sector: a case study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McDonald, Scott (author), Goudy, Alex (author), and Versace, Vincent (author)
    Format:
    Journal article
    Publication Date:
    2009
    Published:
    New Zealand: Australasian Farm Business Management Network.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C30020
    Journal Title:
    Extension Farming Systems Journal
    Journal Title Details:
    5(1) : 123-126