Fielding, Richard (author), Lam, Wendy W.T. (author), Ho, Ella Y.Y. (author), Lam, Tai Hing (author), Hedley, Anthony J. (author), and Leung, Gabriel M. (author)
Format:
Journal article
Publication Date:
2005-05
Published:
China
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22199
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02935
Notes:
International Public Relations Association. 3 pages., Case study involving an award-winning campaign for crisis management by a Hungarian food firm. 3 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23595
Notes:
Via U.S. Newswire. 2 pages., Cites results of a national survey indicating the extent to which Americans are concerned about the threat of avian flu and its potential effect on the economy.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24469
Notes:
Meatingplace.com via Food Safety Network. 3 pages., Commends efforts in the poultry industry to emphasize "substance" rather than the "sizzle" that often characterizes high-profile marketing campaigns these days.
